Sponsorship & Marketing

Championship Auto Racing Teams (CART) has launched a new marketing and communications structure intended to channel open-wheel racing more efficiently to its key markets.

IOC president Juan Antonio Samaranch remains confident about the safety of next month's Olympics despite the security scare over a possible plot to blow up a nuclear research reactor in Sydney.

Toyota says it has already secured a number of sponsors ready for its entry into Formula 1 in 2002.

Shirt sponsorship deals in the top five European leagues have risen in cost by 35% over the past 12 months, according to a new report.

Cleaning formula Simple Green is to be the primary sponsor of the CART safety team.

The New England Patriots have sold the naming rights to their new stadium to internet conglomorate CMGI in exchange for at least $114 million over 15 years. The stadium will be called CMGI Field.

Online sports retailer Kitbag has received top marks in a customer satisfaction survey of Open customers using the interactive digital television service, available via UK digital TV.

Octagon Marketing ? a division of sports marketing giant Octagon ? is opening an office in Seoul, Korea.

This year?s WNBA Championship featuring a best-of-three game series between New York Liberty and the Houston Comets, will be broadcast to 154 countries and in 22 different languages.

The X Games in San Francisco has become the focus of ambush marketing tactics by dot com companies keen to impress the valuable ?Generation Y? market.

In an NFL first, the San Diego Chargers are teaming up with marketing companies, JENTEC Interactive and Netgateway's Impact Media Division, to produce multi-media customised compact discs to honour the team's 40-year history in professional football.

Sports marketing giant Octagon, has taken a substantial equity position in Consultants In Sport (CIS), a leading sports marketing company in Belgium and Holland.

The ISMM Group (International Sports Media & Marketing) headquarters is on the move after 18 years in Lucerne.

Orange County based Churm Publishing Company has signed one of its largest sponsorship agreements ever with the Women In Sports Careers Foundation (WISC).

Research and evaluation specialist S-Comm is expanding its support office in Sweden with three new staff members.

Travelocity.com and the Dallas Mavericks have joined forces to launch a new sports marketing promotion.