Sponsorship & Marketing

International Olympic Committee's top marketers on have predicted record television viewing levels for next month's Olympic games in Sydney, Australia, insisting the movement has recovered from the Salt Lake City scandal.

Online ticketing has undoubted potential as a profitable e-venture but development losses are still the norm ? even for the company that serves Major League Baseball.

PayForView.com, integrated on-line and off-line entertainment company, has acquired the internet broadcast rights to two international soccer games: The USA woman's championship team versus. Norway on July 30th and the Benfica versus Liverpool game on August 5th.

Pan-European Internet Service Provider (ISP) World Online has signed a multi-year agreement to sponsor a Formula 1 auto racing team.

E-business application service provider netASPx, has signed an agreement with the Minnesota Wild, one of the National Hockey League's new expansion teams, to provide the franchise with end-to-end business solutions.

Pan-European Internet Service Provider (ISP) World Online has signed a multi-year agreement to sponsor a Formula 1 auto racing team.

British sports and media company Sportsworld Media Group Plc?s founder and chairman Jeff Chapman has announced his retirement to pursue other interests in the sports and leisure industry.

Microsoft has signed an agreement with two-time US Women?s Open champion golfer Annika Sorenstam, to promote the upcoming release of the Microsoft Links 2001 PC golf simulation game.

Sportasia.com, the Asian internet sports content producer, syndicator and distributor, has appointed Ikuya Tanaka of Dentsu?s Sports Marketing Division as a board director.

Orad Hi-Tec Systems has signed an agreement to acquire Numeric Video S.A. of France.

New Zealand Cricket has extended its sponsorship agreement with Clear Channel, the Texas-based media company.

The Copyright Promotions Licensing Group PLC (CPLG) will launch its 2002 FIFA World Cup Korea/Japan licensing programme at this summer?s ISPO sports trade fair.

Online sporting goods retailer MVP.com has created a new e-commerce venture with The Forzani Group focussed on the Canadian market, to be known as MVP.ca.

NHL Interactive CyberEnterprises (NHL ICE) has named Phase2Media, the online marketing and sales organisation, the exclusive advertising sales representative for NHL.com.

Sportsworld Media Group plc, the international sports media company, has formed a new company, SSM Sportsworld, to represent its European and Latin American interests.

US-based advertising and marketing agency Strategic Sports Group (SSG) has appointed a new account executive.