Sponsorship & Marketing

E-photomail has signed a deal with sports group, Octagon Marketing, in order to extend its presence at major sporting events.

Brands Hatch is to host the final round of this season's world superbike championship on October 15 after the scheduled race was moved from Imola in Italy.

NASCAR has signed three new licensees in the collectibles category: The Danbury Mint, the Hamilton Collection and Dusterfield Corporation.

Callaway Golf Company is to consolidate its golf club and golf ball operations in sales, manufacturing and research and development.

Three-times Wimbledon tennis champion Boris Becker is to act as front man for a new internet sports platform venture being launched by Pixelpark AG, Germany's biggest web designer.

The United States Olympic Committee and the Salt Lake Organising Committee announced have named Korbel Champagne Cellars as an Official Supporter of the 2000, 2002 and 2004 U.S. Olympic Teams and the 2002 Olympic and Paralympic Winter Games.

Three-times Wimbledon champion Boris Becker has been asked by the German tax administration to pay 10 million marks ($4.63 million), reports the German newspaper Bild am Sonntag.

A New York/New Jersey-based team will be one of eight scheduled teams to kick off the inaugural season-of the XFL, the new professional football league jointly owned by World Wrestling Federation Entertainment and NBC.

PrimeShot.com, the professional event photography service, is to partner the Baltimore Ravens to capture film of fans enjoying memorable moments at Ravens training camp, special events and all PSINet Stadium Ravens games.

Australian companies aim to learn from the mistakes made by sponsors dealing with the Sydney Organising Committee for the Olympic Games (SOCOG), in anticipation of another major international sporting event hosted by an Australian city next year.

The International Olympic Committee has dismissed complaints about restrictions on foreign television access to the Sydney Olympics as "a storm in a tea cup".

Money-losing Teleglobe Inc. has said it will end its sponsorship agreement with Formula One auto racing team British American Racing (BAR) at the end of the current season.

Coca-Cola, one of the biggest names in sports sponsorship, is in talks with some of Formula One's top teams, believed to include Benetton and Jordan, with the aim of entering F1 racing sponsorship for the first time.

EPSN Star Sports has appointed Mike Kerr to the newly created position of senior manager, integrated sales.

The fabled Montreal Canadiens, the hockey team that has won more Stanley Cup championships than any other, has drawn the attention of several would-be buyers since brewer Molson Inc. put the team up for sale last month.

Quokka Sports and online outdoor gear firm PlanetOutdoors, have forged a strategic e-commerce alliance by which PlanetOutdoors will power the commerce functions for MountainZone.com.

Latest figures on the internet have shown a dramatic rise in popularity for sports sites.

Australian media have demanded urgent action to solve air traffic control and baggage handling problems at Sydney Airport before hundreds of thousands of people flood through there for the Sydney Olympics.