Sponsorship & Marketing

SportingAuction.com, the online auction site for new brand-name goods, and The Sporting News Online (TSN) have launched a co-branded auction site that will allow visitors to TSN's website to bid on sports equipment from SportingAuction.

With one month to go before the kick-off of rugby union?s Welsh-Scottish league, a sponsor is still nowhere to be found, despite the best efforts of international marketing firm IMG

The Indian team for the Olympic Games 2000 will be sponsored by Samsung, the information technology and telecommunications company, which is spending about $200 million in 40 countries on its Sydney Games marketing programme.

Strategic Research Institute NY has scheduled the "6th Annual Sports Marketing & Sponsorship Forum" at the Marriott Marquis on September 25-26, 2000.

CART team Newman/Haas Racing has formed a strategic alliance with high-tech company Xolia.com.

Evander "The Real Deal" Holyfield will be wearing the logo of a minority-owned family-orientated cable network on his shorts when he next steps into the ring on August 12th.

The English Football Association?s commercial director, Phillip Carling, has quit his job to take up a role at global sports marketing giant Octagon.

Last Sunday?s Michigan 500 presented by Toyota on ABC-TVM made its to the top ten network sports telecasts for the week July 17-23.

International Olympic Committee's top marketers on have predicted record television viewing levels for next month's Olympic games in Sydney, Australia, insisting the movement has recovered from the Salt Lake City scandal.

Online ticketing has undoubted potential as a profitable e-venture but development losses are still the norm ? even for the company that serves Major League Baseball.

PayForView.com, integrated on-line and off-line entertainment company, has acquired the internet broadcast rights to two international soccer games: The USA woman's championship team versus. Norway on July 30th and the Benfica versus Liverpool game on August 5th.

Pan-European Internet Service Provider (ISP) World Online has signed a multi-year agreement to sponsor a Formula 1 auto racing team.

E-business application service provider netASPx, has signed an agreement with the Minnesota Wild, one of the National Hockey League's new expansion teams, to provide the franchise with end-to-end business solutions.

Pan-European Internet Service Provider (ISP) World Online has signed a multi-year agreement to sponsor a Formula 1 auto racing team.

British sports and media company Sportsworld Media Group Plc?s founder and chairman Jeff Chapman has announced his retirement to pursue other interests in the sports and leisure industry.

Microsoft has signed an agreement with two-time US Women?s Open champion golfer Annika Sorenstam, to promote the upcoming release of the Microsoft Links 2001 PC golf simulation game.