Sponsorship & Marketing
Business

Visa USA has named the line-up of consumer and new merchant partners to support the sixth consecutive year of its NFL sponsorship.
Media

Bernie Ecclestone?s Formula One Management group has extended its control of grand prix racing's commercial rights by purchasing them for a further 100 years beyond the current expiry date of 2011, according to UK press reports.
Sponsorship & Marketing

Umbro.com Limited, the licensee of digital rights for international sports giant Umbro, is to launch a global e-commerce operation in September.
Events

NBC has reported the lowest TV ratings ever for this week?s baseball All-Star game.
Sponsorship & Marketing

German former tennis ace Boris Becker said he planned a stock exchange listing for one of his marketing companies next year.
Business

The International Olympic Committee has appointed Sports Marketing Surveys to conduct worldwide television monitoring and broadcast analysis research for the Sydney Olympic Games.
Events

The 2000 WNBA All-Star Game will reach viewers in 154 countries around the globe in 23 different languages via 37 telecasters, according to NBA sources.
Sponsorship & Marketing

MSNBCSports.com, the internet home of NBC Sports, will launch its online sports fan store next Monday.
Sponsorship & Marketing

The president of motor racing's ruling body says facilities at the Silverstone circuit which hosts the British Formula One Grand Prix are "shaming".
Business

In twin announcements in London and Berlin, officials of the CART FedEx Championship Series announced the debut of Champ Cars on ovals in Britain and Germany in September 2001.
Sponsorship & Marketing

Argentinian First Division side River Plate has invited companies to bid for its marketing operations, reports the soccer industry newsletter, the Soccer Investor Weekly Bulletin.
Business

Sportswear giant adidas is hoping to make a splash with its new full body swimsuit ? and has made a formal offer to USA Swimming to provide it free of charge to all athletes who have qualified for the US Olympic trials.
Events

Baseball.TV has webcast the US? first graphically-enhanced play-by-play analysis of each All-Star Game pitcher's performance and batter's result online in real-time during the Major League Baseball All-Star Game in Atlanta.
Business

Ernst & Young has entered into a three year sponsorship agreement with the United States Ski and Snowboard Association (USSA) as the Official Professional Services Firm.
Business

TD Waterhouse, the online financial services firm, has agreed to a two-year extension as title sponsor of the TD Waterhouse Championship, Kansas City's annual Senior PGA Tour event.
Media

UK commercial all-sport radio station talkSPORT says it is delighted at the first month?s figures for its web site.
Events

Japanese broadcast companies, including pay-TV companies, are ready to pay the highest amount ever committed to a Japanese televised sports event for the right to broadcast the World Cup 2002.
Business

The Cincinnati Reds have signed a 30-year naming rights deal with Great American Insurance Company.