Sponsorship & Marketing
Business

The International Olympic Committee has dismissed complaints about restrictions on foreign television access to the Sydney Olympics as "a storm in a tea cup".
Business

Money-losing Teleglobe Inc. has said it will end its sponsorship agreement with Formula One auto racing team British American Racing (BAR) at the end of the current season.
Business

Coca-Cola, one of the biggest names in sports sponsorship, is in talks with some of Formula One's top teams, believed to include Benetton and Jordan, with the aim of entering F1 racing sponsorship for the first time.
Business

EPSN Star Sports has appointed Mike Kerr to the newly created position of senior manager, integrated sales.
Business

The fabled Montreal Canadiens, the hockey team that has won more Stanley Cup championships than any other, has drawn the attention of several would-be buyers since brewer Molson Inc. put the team up for sale last month.
Events

Quokka Sports and online outdoor gear firm PlanetOutdoors, have forged a strategic e-commerce alliance by which PlanetOutdoors will power the commerce functions for MountainZone.com.
Sponsorship & Marketing

Latest figures on the internet have shown a dramatic rise in popularity for sports sites.
Media

Australian media have demanded urgent action to solve air traffic control and baggage handling problems at Sydney Airport before hundreds of thousands of people flood through there for the Sydney Olympics.
Events

Natal Rugby Union has become the first South African venue to select the Talent Arena Sports Management software from UK-based Software4Sport.
Media

SportsLine.com, the online sports media company and publisher of CBS SportsLine.com, has reached an agreement with the NFL for SportsLine.com to produce Superbowl.com and be the exclusive provider of the official fantasy football products for the NFL.
Media

SportingAuction.com, the online auction site for new brand-name goods, and The Sporting News Online (TSN) have launched a co-branded auction site that will allow visitors to TSN's website to bid on sports equipment from SportingAuction.
Business

With one month to go before the kick-off of rugby union?s Welsh-Scottish league, a sponsor is still nowhere to be found, despite the best efforts of international marketing firm IMG
Sponsorship & Marketing

The Indian team for the Olympic Games 2000 will be sponsored by Samsung, the information technology and telecommunications company, which is spending about $200 million in 40 countries on its Sydney Games marketing programme.
Business

Strategic Research Institute NY has scheduled the "6th Annual Sports Marketing & Sponsorship Forum" at the Marriott Marquis on September 25-26, 2000.
Sponsorship & Marketing

CART team Newman/Haas Racing has formed a strategic alliance with high-tech company Xolia.com.
Media

Evander "The Real Deal" Holyfield will be wearing the logo of a minority-owned family-orientated cable network on his shorts when he next steps into the ring on August 12th.
Business

The English Football Association?s commercial director, Phillip Carling, has quit his job to take up a role at global sports marketing giant Octagon.
Sponsorship & Marketing

Last Sunday?s Michigan 500 presented by Toyota on ABC-TVM made its to the top ten network sports telecasts for the week July 17-23.