Sponsorship & Marketing
THREAT TO OFFICIAL GAMES SITE FROM AUSSIE RIVAL
The Australian Olympic Committee and host broadcaster Channel 7 have created a web address, olympics.com.au, in competition with the official Games site, olympics.com, reports the Sydney Morning Herald.
EXTREME ACQUIRES NEW PRODUCT IN DEAL WITH ISP
The Extreme Sports Channel has signed a deal for the ISF World Junior Snowboarding Championships and Freestyle Frenzy with ISP, the Utah based distribution company.
US OFFICIALS LIFTS BAN ON BODYSUITS
USA Swimming's Board of Directors have voted 15-6 to lift a ban on full bodysuits for the 2000 U.S. Olympic Team Trials for Swimming.
CARMAKERS SEEKING THIRD OF ECCLESTONE’S F1
Five carmakers, including Ford , Daimler Chrysler and Toyota , are in talks to buy a third of Bernie Ecclestone's SLEC Formula One business, reports the Daily Telegraph.
EUROSPORT SETS UP SALES TEAM FOR YOZ BRAND
Eurosport, the European sports channel, is setting up a separate sales team to handle advertising and sponsorship sales of events and youth programming, under the YOZ (Youth Only Zone) banner.
ORIOLES CONSIDER BALLPARK PLANS
Major League Baseball?s Baltimore Orioles are set to sell the naming rights to their Oriole Park ballpark.
FILA RENEWS TENNIS SPONSORSHIP
Fila USA has renewed its agreement with the USTA as official footwear and tennis apparel sponsor of the 2000 U.S. Open Tennis Championships.
NASCAR RECHARGES A NEW LICENSED PRODUCT
NASCAR has signed a deal with Midtronics to become one of the motorsports? licensed products.
EUROSPORT SETS UP YOZ SALES TEAM
Sports channel Eurosport is setting up a separate sales team to handle advertising and sponsorship sales of events and youth programming, under the YOZ (Youth Only Zone) banner.
GOAL MEDIA SCORES WITH HONG KONG ON-LINE PUBLISHER
Goal Media Group, the digital media company that produces.goalnetwork.com and todogol.com, has signed an exclusive internet partnership with a Hong Kong and Chinese market online soccer publisher.
VISA LAUNCHES NEW NFL CAMPAIGN
Visa USA has named the line-up of consumer and new merchant partners to support the sixth consecutive year of its NFL sponsorship.
ECCLESTONE SETS UP 100-YEAR COMMERCIAL RIGHTS DEAL.
Bernie Ecclestone?s Formula One Management group has extended its control of grand prix racing's commercial rights by purchasing them for a further 100 years beyond the current expiry date of 2011, according to UK press reports.
UMBRO LAUNCHES MAJOR E-COMMERCE SITE
Umbro.com Limited, the licensee of digital rights for international sports giant Umbro, is to launch a global e-commerce operation in September.
ALL-STAR GAME HITS ALL-TIME LOW
NBC has reported the lowest TV ratings ever for this week?s baseball All-Star game.
BECKER SET TO FLOAT COMPANY
German former tennis ace Boris Becker said he planned a stock exchange listing for one of his marketing companies next year.
IOC APPOINTS SURVEY FIRM FOR SYDNEY GAMES
The International Olympic Committee has appointed Sports Marketing Surveys to conduct worldwide television monitoring and broadcast analysis research for the Sydney Olympic Games.
154 COUNTRIES TO SEE WNBA ALL-STAR GAME
The 2000 WNBA All-Star Game will reach viewers in 154 countries around the globe in 23 different languages via 37 telecasters, according to NBA sources.
MSNBCSPORTS.COM LAUNCHES ONLINE SPORTS STORE
MSNBCSports.com, the internet home of NBC Sports, will launch its online sports fan store next Monday.