Sponsorship & Marketing
ATHLETICS BODY WINS MARKETING APPROVAL
British athletics governing body UK Athletics has won a top marketing award for its brand development.
LDV SIGN SOCCER SPONSORSHIP DEAL
European van firm LDV has signed as the main sponsor of Scottish Premier League soccer team St Mirren.
GUTKOWSKI NAMED WORLDWIDE ENTERTAINMENT CEO AND CHAIRMAN
Sports management agency, Worldwide Entertainment & Sports Corp, has named Robert Gutkowski as its president and chief executive, and Charles Koppelman chairman of the board of directors.
ORAD STRENGTHENS EUROPEAN PRESENCE
Orad Hi-Tec Systems has signed an agreement to acquire France?s Getris S.A.
SYMAH VISION STEPS INTO ASIA
Symah Vision has signed an exclusive agreement in Korea with Sky Investment Advisors Group (SIAG) and its newly created Ad Virtual Co. Ltd - with the aim of expanding its business in Asia.
SPORTAL LAUNCHES RUGBY WEB SITE
Sportal has launched the official website for the South African Rugby Football Union, SARFU.
MILLSPORT AND VISA USA PART COMPANY
Stamford, Connecticut-based sports marketing agency Millsport has resigned its Visa USA account rather than comply with the credit card brand?s request to participate in a review.
FORD RE-APPOINTS PRISM FOR CHAMPIONS LEAGUE BUSINESS
Ford has re-appointed Public Relations & International Sports Marketing (PRISM) as a partner in its UEFA Champions League sponsorship management team.
NASCAR PARTNER BOOST
NASCAR has been boosted by four of its official partners renewing their sponsorship agreements.
VIRTUAL LINE-UPS ADD TO EURO 2000 COVERAGE
Two major European broadcasters are using virtual graphics provided by Symah Vision to enhance their coverage of Euro 2000.
HOST RETHINKS STRATEGY AFTER CBS/NCAA PULL-OUT
Bull Run Corporation subsidiary, Host Communications, is to unveil a
EXTREME ALTERNATIVE TO OLYMPICS
The latest major event in the extreme sports calendar is to take place later this year.
BSKYB STILL TOP BET TO SCOOP FOOTBALL PRIZE
British Sky Broadcasting (BSkyB) is expected to land the main prize in the scramble to televise England's Premier League football.
SPORTSTALK.COM PARTNERS COLLEGEBROADCAST.COM
SportsTALK.com, a US provider of in-depth, inside sports news, has formed a strategic partnership with the multimedia entertainment and marketing company College Broadcast.
MASSHYSTERIA TO PRODUCE AOL FANTASY SPORTS LEAGUES
MassHysteria, a developer of new media applications and web solutions, has been selected by America Online (AOL) to produce on line fantasy leagues for each of the four major sports, according to Scott Phillips, MassHysteria's president and chief executive officer.
CHINADOTCOM, AFP IN SPORTS WEBSITE JV
Asian Internet firm Chinadotcom Corp has formed an Internet sports content firm with news agency Agence France-Presse (AFP).
CORE CAPITAL PARTNERS INVESTS IN WOMEN?S SPORTS NETWORK
Core Capital Partners has made an equity investment of $1.5m in the Women's Sports Network, a new media company focusing on young women and sports.
GERMANY’S KIRCH GROUPS UNITES SPORTS INTERESTS IN NEW COMPANY.
Bavarian tycoon Leo Kirch's media group has confirmed it plans to unite its three sports rights management agencies in a new holding company and integrate the Internet more strongly into its sports activities.