Sponsorship & Marketing

Argentinian First Division side River Plate has invited companies to bid for its marketing operations, reports the soccer industry newsletter, the Soccer Investor Weekly Bulletin.

Sportswear giant adidas is hoping to make a splash with its new full body swimsuit ? and has made a formal offer to USA Swimming to provide it free of charge to all athletes who have qualified for the US Olympic trials.

Baseball.TV has webcast the US? first graphically-enhanced play-by-play analysis of each All-Star Game pitcher's performance and batter's result online in real-time during the Major League Baseball All-Star Game in Atlanta.

Ernst & Young has entered into a three year sponsorship agreement with the United States Ski and Snowboard Association (USSA) as the Official Professional Services Firm.

TD Waterhouse, the online financial services firm, has agreed to a two-year extension as title sponsor of the TD Waterhouse Championship, Kansas City's annual Senior PGA Tour event.

UK commercial all-sport radio station talkSPORT says it is delighted at the first month?s figures for its web site.

Japanese broadcast companies, including pay-TV companies, are ready to pay the highest amount ever committed to a Japanese televised sports event for the right to broadcast the World Cup 2002.

The Cincinnati Reds have signed a 30-year naming rights deal with Great American Insurance Company.

NHL team the Edmonton Oilers have appointed a new president and chief executive officer.

Argentina's River Plate soccer team plans to open the club's marketing operations to a third party as part of a controversial plan to shore up and modernise its business.

The Guby Network, an internet platform formed by the union of Latin America's top search engines, has signed Todosport, the online sports marketing firm targeting Spanish- and Portuguese-speaking sports enthusiasts, as its exclusive provider of the latest in sports-related news and information.

Sportswear firm adidas is denying accusations of ambush marketing ? despite stepping up its Olympic-based advertising campaign in Australia.

The marketing rights for Italian Serie A soccer club AS Roma has been sold to Havas Advertising Sports.

A multi-million dollar redevelopment of a UK racetrack to bring it up to speed to stage the British Formula One Grand Prix, has won approval from local councillors.

CART has teamed up with the SFX Sports Group for the negotiation of television rights to its FedEx Championship Series.

3M has confirmed it will be the title sponsor of Randy MacDonald's No. 72 Chevrolet through the remaining races of the 2000 NASCAR Craftsman Truck Series season.