Sponsorship & Marketing

The latest major event in the extreme sports calendar is to take place later this year.

British Sky Broadcasting (BSkyB) is expected to land the main prize in the scramble to televise England's Premier League football.

SportsTALK.com, a US provider of in-depth, inside sports news, has formed a strategic partnership with the multimedia entertainment and marketing company College Broadcast.

MassHysteria, a developer of new media applications and web solutions, has been selected by America Online (AOL) to produce on line fantasy leagues for each of the four major sports, according to Scott Phillips, MassHysteria's president and chief executive officer.

Asian Internet firm Chinadotcom Corp has formed an Internet sports content firm with news agency Agence France-Presse (AFP).

Core Capital Partners has made an equity investment of $1.5m in the Women's Sports Network, a new media company focusing on young women and sports.

Bavarian tycoon Leo Kirch's media group has confirmed it plans to unite its three sports rights management agencies in a new holding company and integrate the Internet more strongly into its sports activities.

Skybusiness the UK commercial digital TV service for pub and club subscribers has added British Eurosport to its package.

Galatasaray, the Istanbul-based football club and reigning UEFA Cup champions, is set to sell over 35% of shares in the club?s sports marketing arm.

Macau Cable TV has concluded a deal to carry ESPN and STAR Sports.

Total Sports, the marketing technology and content-based sports solutions company, has signed with Quokka Sports to provide digital solutions for Golf.com.

Bank One has been named the official bank for one of the Women's National Basketball Association's newest franchises - the Indiana Fever.

eoSports.com, the free online sports organisation service, has appointed Greg Shove, the former AOL executive who helped develop and shape AOL's interactive marketing strategy, to its board of directors.

The owners of Silverstone motor racing circuit, current home of the British Formula One Grand Prix, have formed of a new company to promote and run events.

NBA fans in more than 750 million households around the world will be able to tune into the NBA Finals 2000 featuring the Los Angeles Lakers and the Indiana Pacers.

Specialist internet group Play-Sport New Media has joined forces with the England and Wales Cricket Board (ECB) and the Marylebone Cricket Club (MCC) in a new on-line cricket venture to provide an extensive internet network for amateur cricketers and their cricketing communities.