Sponsorship & Marketing
Business

The British Olympic Association has ruled that British swimmers may wear any make of bodysuit at the Sydney Olympics.
Business

Internet Sports Network, the applications service provider of web-based games, contests, and promotions, has completed its acquisition of St. Clair Group Investments (SCG), the Toronto-based sports and entertainment media and marketing company.
Events

Rivals.com has named Patrick Crumb as senior vice president of business development and Michael Smith as vice president of human resources. Kim Leaming was promoted to vice president of marketing.
Sponsorship & Marketing

Callaway Golf Company has settled a law suit brought after its internet monitoring programme unearthed sales of counterfeit clubs on a website run by Taylor Golf Supply, of Detroit, Michigan.
Business

The International Olympic Committee (IOC) has announced the renewal of McDonalds?s sponsorship of the Olympics until 2004 and that other companies would pledge cash and services in the next few weeks.
Media

The FIFA Executive Committee has unveiled a new system designed to allocate tickets for the 2002 FIFA World Cup Korea/Japan.
Business

German sports marketing company, Global Sportnet, has extended its rights portfolio by signing a marketing contract with the most successful club in Greek football.
Sponsorship & Marketing

Kevin Roberts in Hanover
Media

Reports that a major UK soccer club has been the subject of a stake-holding bid from a leading international sports marketing company have been rebutted.
Sponsorship & Marketing

Andre Agassi is to feature in a $25 million advertising campaign for the Twinlab line of products, which include vitamins and nutritional supplements.
Business

The Pan-American Sports Network (PSN) has signed a multi-year agreement to broadcast LIVE WNBA games to millions of viewers across Latin America.
Sponsorship & Marketing

Kevin Johnson is leaving Octagon Marketing, the consultancy, property representation and event management division of Octagon.
Business

CBS Corp., the U.S. television network recently acquired by entertainment giant Viacom Inc., is in talks to sell marketing rights for the NCAA men's basketball tournament through 2013 for about $1 billion, according to an unconfirmed report.
Sponsorship & Marketing

The collapse of the Pro Player clothing manufacturer has paved the way for the Hockey Company ? owner of the CCM and KOHO brands ? to manufacture the jerseys for all 30 NHL teams next season.
Media

Dave Neubecker has been named vice president of sports marketing for Foxsports.com, a division of News Corporation's News Digital Media.
Business

Communicator, the brand marketing unit of Lighthouse Global Network, has promoted three sports marketing industry veterans in its Communicator|Sports & Entertainment Group. Michael Fetchko has been made president of the group, while Robert Croasdale has been named chief operating officer and Richard McCann becomes managing director of Communicator|Incentive Travel.
Media

Octagon, the global sports and marketing group, has taken a substantial equity position in one of Germany?s most famous clubs.
Business

Nettaxi.com, a community and portal web site with over 44 million visitors per month, has renewed its sponsorship agreement with the San Jose Sharks for the 2000-01 hockey season.