Sponsorship & Marketing

Baseball Canada has chosen SAMsports.com?s baseball instructional CD as the ``official instructional tool/training product of Baseball Canada'' .

Nike has selected internet architect Critical Mass for the strategic and creative development of Nike?s personalised online marketing and e-commerce initiative.

Dodge Motorsports' Winston Cup apparel went on sale last week, an early reminder to NASCAR fans that Dodge is returning next year to the U.S. racing series made popular by drivers Dale Earnhardt and Jeff Gordon.

London-based sports public relations company, Vision Sports PR, has consolidated its team of sports consultants selected for their sports media and participation experience.

The European Broadcasting Union has called for clear rules on the use of virtual advertising in televised sports events.

Eagerly awaited by NASCAR fans, Dodge Motorsports' Winston Cup apparel went on sale this week, a reminder Dodge is returning next year to the U.S. racing series made popular by drivers Dale Earnhardt and Jeff Gordon.

The XFL, a new professional football league jointly owned and run by World Wrestling Federation Entertainment and NBC, has named veteran sports public relations specialist Steve Griffith as the league's Vice President of Corporate Communications.

Action Performance is to re-launch goracing.com, its internet subsidiary, as an e-commerce-only marketplace, focusing exclusively on delivering Action Performance merchandise to motorsports fans across the internet.

SportsYA!, the Spanish and Portuguese language internet sports portal, has announced a partnership with two of Brazil's most famous sports stars, Formula One World Champion Emerson Fittipaldi and soccer international Zico.

The WNBA has announced an increase in its number of its international television deals in the week leading up to the start of its new season.

YankeeNets is looking to further consolidate the marketing of its major league sports properties ? the NBA?s New Jersey Nets, the MLB?s New York Yankees and the NHL?s New Jersey Devils.

The NBA has launched a new marketing campaign in the UK - aimed to coincide with the finale of its season.

Sports website operator Rivals.com and the One-on-One Sports radio network have signed a marketing deal calling for the two to exchange content and advertising inventory.

The emerging battle between offshore and onshore gaming jurisdictions will be the focus of the Fourth Annual International Symposium on Internet Gambling Law and Management, to be held November 26-28 at the Royal Antiguan Beach & Tennis Resort in Antigua.

Boris Becker has criticised the new format of men's professional tennis and said that the game is heading for a crisis.

A US-based entrepreneurial partnership between two motor-racing enthusiasts has created a new company to provide marketing services to the world of professional motorsports.