Sponsorship & Marketing
BEER FIRM APPOINTS NEW SPONSORSHIP MANAGER
Rob Mitchell has been appointed sponsorship manager by the Whitbread Beer Company for UK events the Stella Artois Grass Court Championship, Stella Outdoor Screen Tour and rugby?s Heineken Cup.
SPORTSWORLD?S SOMI ACQUISITION GETS GO AHEAD
Sportsworld Media, the Australia-based sports programming and marketing company, has completed its #50m recommended offer for Sports and Outdoor Media International (SOMI) now that the acquisition has been declared wholly unconditional, reports the Financial Times.
MADDEN NAMED CHIEF OF USADA
United States Olympic Committee official Terry Madden has stepped down from his post to become chief executive officer of the new U.S. Anti-Doping Agency (USADA).
SPORT BUSINESS 2000 -EUROPE IS NEXT FOR STADIUM NAMING RIGHTS
Europe is not only ready for stadium naming rights but the first companies to enter the market will get the best deals, said Charles Aster of New York-based attorneys Coudert Brothers during an afternoon work-shop at Sport Business 2000.
SPORTBUSINESS 2000 ? PAYNE BLASTS `RECALL? FACTOR
Judging the success of a sponsorship on consumer recall is `totally flawed? according to Michael Payne, marketing director of the IOC, speaking on the second day of SportBusiness 2000.
FURTHER PROMOTIONS AT ESPN
Following yesterday?s announcement that William Burkhardt has been promoted to the new position of executive vice president, ESPN International and Enterprises, ESPN President George Bodenheimer has announced further senior executive promotions.
SPORTBUSINESS 2000 ? EXPERTS PREDICT RIGHTS TO CONTINUE TO ROCKET
Rights fees for the major sports properties are set to keep on rising ? according to a panel of experts at the SportBusiness 2000 conference.
WIGE NAMES NEW HEAD OB DIVISION
Former soccer pro, Josef Nehl (38), has been named head of the Outside Broadcasting Division of German company, WIGE MEDIA.
SPORTS.COM LAUNCHES AD CAMPAIGN.
Sports.com (www.sports.com), the leading UK internet sports site, is to launch a #6.25m integrated marketing campaign.
ADIDAS-SALOMON TAKES OVER PORTUGUESE SUBSIDIARY
Adidas-Salomon has assumed full control of its subsidiary in Portugal. Following the acquisition of the entire 49% stake previously held by Portuguese investors, Adidas-Salomon now has a 100% shareholding in Adidas Portugal, which has been transformed into a stock corporation.
PEPSI WINS COMERICA PARK SPONSORSHIP RIGHTS
Major League Baseball's Detroit Tigers have named Pepsi the `Official Soft Drink of Comerica Park? as part of a new, multiyear agreement.
CLUB-BACKED FINANCIAL PRODUCTS `SET TO BOOM?
British football and other sports clubs look set to cash in on their booming popularity by offering a wide range of affinity credit cards and insurance and savings policies, a research report has predicted.
USOC IN EXECUTIVE SHAKE-UP
The US Olympic Committee has hired Hernando Madronero a former associate of new CEO Norm Blake at two insurance companies, as the USOC?s director of international relations.
NATIONAL CROWDS SWELL BY 10,000
Attendance at Saturday's UK Grand National rose more than 20 percent despite a heavy security presence.
AUDIOFINA, CLT-UFA AND PEARSON TELEVISION TO MERGE
On the day that News Corps and Vivendi have proposed a joint shareholding of their digital businesses, European media big-hitters Bertelsmann, Groupe Bruxelles Lambert and Pearson (PTV) have agreed to merge CLT-UFA, Europe's leading commercial television and radio broadcaster, with Pearson Television, the independent television production company.
FUXITO.COM OFFERS SPANISH FORMAT
Fuxito.com, the soccer lifestyle site, has launched a Spanish version of their interactive site.
WNBA RENEW SPONSOR DEALS
American Express and General Motors Buick have extended their sponsorship deals with the US WNBA.
LIGHTHOUSE CREATES BIG SCREEN POWERHOUSE WITH PIXELITE DEAL
Hong Kong-based giant screen specialists Lighthouse Technologies has acquired Pixelite from Avesco plc, creating the world's most broadly-based giant screen sales and installation operation with offices across the globe.