Sponsorship & Marketing

Electronic Arts has unveiled a new branding strategy that will unify the company's nine businesses behind a consistent imagery based on the EA Sports model.

Japan Airlines has decided to end its ten-year run as title sponsor of the LPGA?s Big Apple Classic following the conclusion of this year?s event. The current owner of the event, Golf Magazine, is now looking for a new title holder that would be willing to sign a long-term deal.

Adidas-Salomon is set to enter a global co-marketing deal with SportsLine.com and its European subsidiary Sports.com

Glen Kirton, managing director of ISL Marketing in Switzerland, has quit his role to return to the UK to join sports sponsorship and PR agency Craigie Taylor International (CTI).

Dick Schultz, the former US Olympic Committee and NCAA executive director is expected to be named chairman of the marketing firm MAI Sports, according to a report in USA Today.

Quokka Sports has appointed Casper Moller its new director of business development for its European sports operation.

The turbulent stock market may be creating funding problems for the big sports web site players as they continue to burn through cash, but Rivals.com general manager Scott Ehrlich argues that sports community niche sites will prosper because they can market themselves using the already existing connections and affinities between fans and groups of sports participants.

MSNBCSports.com, the internet home of NBC Sports, has formed an alliance with eFANshop, an e-commerce OEM portal which provides licensed sports merchandise and apparel.

LOS ANGELES: Andrew Gellatly, SportBusiness.com new media editor, reports from the Interactive Sports 2000 conference.

Dr. Richard Luker, founder of the ESPN Sports Poll presented new research at the Interactive Sports 2000 conference in Los Angeles that suggests the internet sports market is "a market place still waiting for people to come through its doors".

Trailer manufacturer Featherlite has signed deals with the Grand American Road Racing Association to become an official supplier.

First Entertainment, a leading Multimedia Internet Entertainment Company, will stream live video of the PGA Compaq Classic of New Orleans on the company's F2 Sports Network. The live streaming will take place between May 1 - 7 from the English Tern Golf and Country Club in New Orleans.

CART has recorded a rise in revenues and net income in its first quarter financial results.

Sportal chief executive Rob Hersov has confirmed yesterday?s Sportbusiness.com report denying claims that Canal Plus has made a buy-out offer for the sports internet company. "Our company sits very well in partnership with the big sports media companies, but there is no offer on the table from Canal Plus," said Hersov.

Sportvision, a leader in sports media technology, has named Larry Novenstern as Executive Vice President, Sales & Marketing. Mr. Novenstern joins Sportvision from BBDO Worldwide, the third largest global advertising agency network, where he served as Senior Vice President and Director of Sports Marketing Services.

Major League Soccer and Capital One have signed a partnership that makes Capital One the exclusive credit card issuer of MLS and its 12 member teams. The card will be available to MLS fans this summer.