Sponsorship & Marketing
Events

The England and Wales Cricket Board (ECB) has agreed a three-year extension to its current television contracts with terrestrial broadcaster Channel 4 and pay-TV channel Sky Sports.
Business

French media giants Vivendi Universal withdrew its bid for the ISMM/ISL sports rights and marketing company, forcing the Swiss company into bankruptcy, because it would require too much investment, a spokesman said.
Events

The XFL dream has died after World Wrestling Federation Entertainment said it was pulling the plug on the competition ? just four months after the first game was broadcast.
Business

English soccer club Ipswich Town has signed a club record breaking three-year #4 million ($5.7m) sponsorship deal with Ipswich-based utility TXU Europe.
Business

The ATP Tour laying off 15 staff members and cutting $7million (B
Business

The National Hockey League (NHL) has entered into a strategic partnership with media firm USA Network incorporating ticketing, e-commerce and marketing services.
Business

Still reeling from the bankruptcy earlier this year of its marketing partner ISL, the ATP Tour has laid off 15 staff members and cut $7m (B
Business

Ufa Sports is seeking a naming rights sponsor for Iceland’s elite soccer league after negotiating an extended and expanded marketing deal with the Icelandic Football Association (KIS).
Business

US sports marketing firm, Envision Sports and Entertainment, is expanding into Europe, appointing former ISL chiefs Chris Renner and Mark Devenport in the process.
Sponsorship & Marketing

UEFA says it never considered taking the Champions League marketing rights in-house – despite recently boosting its marketing operations centre.
Sponsorship & Marketing

British Motorsport Promoters (BMP) is investing £1.14m ($1.68m/B
Sponsorship & Marketing

FIFA’s marketing and competitions director, Michael Black, has quit his job – less than 12 months before the World Cup kicks off in Japan and South Korea.
Events

SportsMediaRights.com, an online sports rights marketplace, and Iacto AB, an online marketplace for broadcast services, have agreed to a strategic partnership to offer both services to their clients.
Events

SportsMediaRights.com, the online sports rights marketplace powered by sport media specialists Media Content, has signed a strategic partnership deal with Iacto.
Business

Greece has pledged to deliver key venues for the 2004 Olympics on time despite construction delays that have worried the IOC.
Sponsorship & Marketing

The vice-president of German soccer giants Bayern Munich, Karl-Heinz Rummenigge, has described the UEFA Cup as a "mess" and called on the marketing of TV rights to be centralised.
Business

The International Association of Athletics Federations has appointed Japanese advertising giant Dentsu to handle worldwide television and sponsorship sales for its World Athletics Series.
Sponsorship & Marketing

Soccerex 2001 has been postponed until next April following the terrorist attacks in the US.