Sponsorship & Marketing
Octagon’s royal appointment
Octagon Esedos, the Spanish agency of the sports marketing giant has appointed the son-in-law of King Juan Carlos I of Spain as its new business development manager.
CART’s Heitzler: We still want $100m from ISL
CART CEO Joseph Heitzler has told sportbusiness.com his organisation is still ‘vigorously’ pursuing a massive multi-million dollar lawsuit against bankrupt marketing firm ISL – and is on the verge of recruiting a new vice-president to head its new internal marketing department.
Norwich Union in new athletics deal
Insurance brand Norwich Union has renewed its title sponsorship of domestic athletics events in the UK in a new deal worth £20million ($29.29m/B
Dallas Cowboys look to sell stadium rights
The Dallas Cowboys, one of the world’s most successful sporting franchises, is proposing to sell exclusive rights to four sections of their 30-year-old Texas Stadium rather than slap a corporate name on it.
Multipole wins Italian Cup TV rights for US and Latin America
Multipole International has picked up the contract to market the television rights in the US and Latin America for this year’s Italian Cup.
SportsLine.com is top of the league
SportsLine.com has received a boost after its network of sites ranked number one in unique visitors in the Media Metrix sports rankings for August.
Edelman launch European sport sponsorship consultancy
Public relations giant Edelman has launched a new sport sponsorship consultancy in Europe.
Lancome to drop branding at French golf tournament
French cosmetic company Lancome is to remove all its hospitality units and brand advertisements for the Lancome Trophy which starts tomorrow in Paris.
ITV Sport to televise Heineken Cup
UK digital terrestrial channel ITV Sport has signed a two-year deal to cover the rugby union club competition the Heineken Cup for an undisclosed sum.
Sportsworld under starters orders for Super 12
Sportsworld Media Group has been appointed to handle pooled sponsorship for the UK’s 12 leading racecourses.
BMW WilliamsF1 driving ahead online
The website of leading Formula One team BMW WilliamsF1 has recorded its 100 millionth hit since launching just eight months ago.
IMG signs deal with Brazilian Olympic Committee
IMG has signed a three-year marketing deal with the Brazilian Olympic Committee (COB) worth $10m (B
Teams look to recruitment fair
Professional teams from throughout the western USA will be looking to recruit new staff at the 2nd Annual Sports Career Seminar and Job Fair in Washington state next month.
Octagon to handle European Rugby Cup
Octagon UK’s success in attracting sponsors for European rugby union’s top club competitions has earned it the right to handle the event management and commercial arrangements of both the Heineken Cup and European Shield.
Attheraces appoints communications director
Attheraces, the UK media consortium run by BSkyB, Channel 4 and Arena Leisure, has appointed Simon Cooper as its communications director.
SportBusiness Group signs Nordic sales agent
Following the recent opening of their German office in Munich, SportBusiness Group has appointed Sponsorworld to be their official sales agent for Sweden, Norway, Denmark and Finland.
Incepta acquires leading UK sponsorship consultancies
The Incepta Group has expanded its marketing services offering through the acquisition of the two leading UK sponsorship consultancies: Karen Earl Limited and Redmandarin – both of which are heavily involved in sport.
Leeds United signs ticketing deal
English Premier League soccer club Leeds United, has confirmed its selection of the TALENT sports, venue and event management service from Software4sport following a successful twelve months trial.