Sponsorship & Marketing
QUOKKA SPORTS LAUNCHES AFFILIATE MARKETING PROGRAMME
Quokka Sports, a provider of online sports entertainment, has launched The Quokka Sports Affiliate Programme. The programme is intended to increase the reach of the Quokka Sports Network and extend the Quokka brand to new audiences. It is also designed to drive sales to Quokka's online stores.
ACCLAIM ENT APPOINTS EXTREME SPORTS BRAND DIRECTOR,
Acclaim Entertainment, the interactive entertainment company, has named Steve Felsen as Brand Director, Extreme Sports.
SPORTAL SIGNS MAJOR F1 DEAL
Sportal has signed a two-year sponsorship and website deal with Formula One team Benetton.
EMTV CLOSE TO F1 DEAL – REPORT
German industry sources have said media group EM.TV was close to completing a deal to obtain a majority stake in Bernie Ecclestone's Formula One Administration Ltd.
OCTAGON SIGN HYUNDAI EURO 2000 DEAL
Motor company Hyundai has appointed Octagon Marketing to handle its Euro 2000 sponsorship campaigns.
FIVB SIGNS $5m MARKETING DEAL
The International Volleyball Federation (FIVB) has signed a marketing and TV deal for the
ANC BROADENS BASE WITH NEW DEPARTMENT
Rotational signage company ANC Sports Enterprises has launched a new division to broaden its business.
CART HQ IN FIRE DRAMA
CART has been cleaning up after a small office fire caused smoke and fire damage at its headquarters in the US earlier this week.
TOP ISL EXECUTIVE QUITS
One of ISL?s key figures in the marketing of its top soccer properties is to quit to join Quokka Sports, Sport Business can confirm.
SPORTSLINE TO SET UP ASIAN JOINT VENTURE
SportsLine.com and its majority-owned European subsidiary Sports.com, intend to form an Internet joint venture with Asiacontent.com, a leading developer of Asian Internet content, advertising and e-commerce services.
MOTORSPORT BOOST AFTER TOYOTA BUYS YAMAHA SHARES
Toyota Motor Corp has confirmed it is to buy five percent of Yamaha Motor Co the world's second largest motorcycle maker, a move that would beef up its engine development, particularly for Formula One racing.
FIRESTONE SCORCH TO NEW CART SPONSORSHIP
Firestone has signed a sponsorship deal with CART to become the official tyre of the motorsport.
YAHOO! SPORTS SPONSORS U.S. SKI AND SNOWBOARD TEAM
The U.S. Ski and Snowboard Team has signed an agreement with Yahoo! Inc., designating Yahoo! Sports as the team's exclusive Internet Services sponsor.
UNITED & ARROWS SIGN WITH NEW BETTING SERVICE
Bookmaker Coral has announced the launch of its new UK-based online sports betting service ? and signed up an exclusive deal with soccer club Manchester United and the Formula 1 team Arrows.
365 CORP PUSH FOR US USERS
Growing interest in the States for soccer has inspired the launch of Soccer365.com ? the latest web site from the 365 Corporation.
ORANGE/ARROWS F1 DEAL ? DETAILS REVEALED
Orange has announced further details of its `ground-breaking? #70m ($120m) sponsorship deal with Formula One team Arrows.
E-COMMERCE TO ADD EXTRA $3BN TO SPORTING GOODS SECTOR
Jupiter Communications, the US research consultants on Internet commerce, has predicted that consumers will spend approximately $3bn on sporting goods, apparel, footwear, and event tickets by 2003.
BLUE DAY FOR TALKSPORT IN NEW SPONSOR DEAL
UK online betting service Bluesq.com has signed a $650,000 deal with sport-only radio station talkSPORT.