Sponsorship & Marketing

Adidas UK has appointed Gordon Baird as managing director with sole responsibility for the company's UK and Ireland operations.

Teamtalk.com, the soccer Internet company, is planning to raise #60m ($97m) through a placing of new ordinary shares.

AT&T Broadband and Motorola have joined forces for the first time in a new sports marketing collaboration to become the `official telecommunications companies of NASCAR?.

UK betting shop operator, Firststake Plc, has appointed Simon Grieve, previously NTL?s marketing director of online and interactive services, to head the group?s new Internet betting service.

T&T Sports Marketing has sold the exclusive global rights outside of South America for the South American qualifying matches for the World Cup 2002 to Dream Sports International.

chinadotcom corporation, a leading pan-Asian Internet company that has formed an Asian joint venture with Nirve Sports, the ?Generation Y? e-brand, to develop and market the Nirve brand in Asia.

Fans opened their wallets wide enough in a 21-day ticket-selling campaign to keep the Ottawa Senators, owner Rod Bryden has said.

ESPN has retained design firm Razorfish to further develop its X-Games branding.

European soccer governing body UEFA has appointed UK-based Red Pepper ? specialist in TV branding ? to rebrand the on and off-screen identity of its premier club competition, the Champions League.

UPS will launch its five-year agreement to become the official express delivery company of NASCAR at this Sunday's Daytona 500.

International Olympic Committee money man Dick Pound has launched an extraordinary attack on Sydney Games chief Michael Knight, accusing him of consistently underselling the success of his own Olympics.

KMC Telecom is to sponsor Joe Falk's No. 91 LJ Racing Chevrolet driven by Indiana driver Andy Hillenberg. It is the telecommunications company?s first sponsorship of a Daytona 500 race car. KMC will sport its logo and company colors on national television as events get underway this week at Daytona International Speedway.

Multi-million dollar sponsors signing up for the Olympics now have a "morals" opt-out clause in their contracts allowing them to walk away from the International Olympic Committee (IOC) if it goes off the rails.

Quokka Sports, the digital sports entertainment company, and Terra Networks, Telefonica's Internet subsidiary, have signed a partnership agreement that will allow Quokka to expand the reach of its digital sports programming.

UK-based KHP Consulting has signed deals with two major names in the motorsports industry.

The Flora London Marathon has appointed Timex (UK Time) as the new `official timekeeper? of this year?s event.