Sponsorship & Marketing

ESPN has announced its X Games franchise is to undergo a major expansion ? which include staging several events annually around the globe.

Eastman Kodak has signed a new eight-year deal worth more than $100m to continue as a global sponsor for the 2002 Winter Games in Salt Lake City, the 2004 Summer Olympics in Athens, the 2006 Winter Games in Turin and the 2008 Summer Games.

Adidas- Salomon is moving into the European e-commerce market for the first time by offering a limited number of products over the Internet.

NFL International managing director Doug Quinn is the latest high-profile sports sector executive to confirm his participation at Sport Business 2000, the prestige conference organised by Sport Business International and Dow Jones.

Total Sports has launched a new wireless application for the 2000 NCAA Division I Men's and Women's Basketball Championships.

The San Diego Soccer Development Corporation (SDSDC), the San Diego-based company that promotes, develops and markets professional and youth soccer throughout the United States and abroad, has signed a one-year sales and marketing agreement with the North County Soccer Park.

The International Olympic Committee (IOC) and Sema Group are due to sign their master information technology agreement in New York later today.

Quokka Sports, a provider of online sports entertainment, has launched The Quokka Sports Affiliate Programme. The programme is intended to increase the reach of the Quokka Sports Network and extend the Quokka brand to new audiences. It is also designed to drive sales to Quokka's online stores.

Acclaim Entertainment, the interactive entertainment company, has named Steve Felsen as Brand Director, Extreme Sports.

Sportal has signed a two-year sponsorship and website deal with Formula One team Benetton.

German industry sources have said media group EM.TV was close to completing a deal to obtain a majority stake in Bernie Ecclestone's Formula One Administration Ltd.

Motor company Hyundai has appointed Octagon Marketing to handle its Euro 2000 sponsorship campaigns.

The International Volleyball Federation (FIVB) has signed a marketing and TV deal for the

Rotational signage company ANC Sports Enterprises has launched a new division to broaden its business.

CART has been cleaning up after a small office fire caused smoke and fire damage at its headquarters in the US earlier this week.

One of ISL?s key figures in the marketing of its top soccer properties is to quit to join Quokka Sports, Sport Business can confirm.