Sponsorship & Marketing

Lennart Johansson, president of European soccer’s ruling body UEFA said today he has “reason to believe that we will be satisfied” by an audit into the finances of world body FIFA, following the collapse of its marketing partner ISL/ISMM.

ANC Sports, the marketing and media company which supplies signage systems for sports venues has signed a $12 million deal with financial services company GE Capital.

International sports management firm IMG is set to bid for the marketing rights to India's fast-growing professional golf circuit which recently lost its main patron after a federal move to ban tobacco sponsorship in sport.

India's professional golf tour has no plans to hand the commercial rights for the coming season to a fresh bidder, the Indian Professional Golfers' Association (PGAI) said on Monday.

African soccer champions Hearts Of Oak have signed a $5m, four-year sponsorship deal with sporting goods manufacturer L-Sporto, according to the club’s official web site.

US broadcasters, Turner Network Television (TNT) and NBC have sold 11 of the title sponsorship entitlements for their joint coverage of the 20 NASCAR Winston Cup races.

Chung Mong Joon, South Korean vice-president of soccer’s world governing body FIFA has urged its president Sepp Blatter to reveal all he knows about the financial collapse of its marketing agent ISL-ISMM.

Soccer’s world governing body FIFA has signed a six-year sponsorship deal with information technology company Avaya, believed to be worth £14 million ($19.61 million), reports the Wall Street Journal.

A Nigerian government delegation, led by Minister for Sport and President of Africa’s Supreme Council in Sports, Ishaya Mark Aku, is meeting this week with international agencies to invite bids for the commercial exploitation of the 2003 All-Africa Games.

A string of companies who are either suppliers of soccer equipment or soccer sponsors, are failing to refer to their link with the game on their web sites, according to research carried out by FAST Web Media, the company behind fapremier.com.

FIFA and Avaya Inc are set to unveil an accord under which the US business communications group will sponsor the 2002 and 2006 World Cup soccer championships, football's governing body said on Wednesday.

FIFA have put back by 24 hours an executive committee meeting expected to discuss the collapse of ISL-ISMM, world soccer's governing body said on Wednesday.

Coca Cola has signed Britain's biggest sports TV sponsorship deal ever with an agreement to promote Premier League soccer on UK commercial TV station ITV.

Verizon Wireless, the largest wireless provider in the USA, has signed a three-year sponsorship agreement with the Denver Broncos which includes signage, advertising and sales opportunities.

FIFA Marketing – the new unit set up within soccer’s governing body following the collapse of ISL – is celebrating after clinching a hat-trick of deals.

Money manger Derek Sanderson has switched from New York-based State Street Research & Management to rival firm State Street Global Advisors to kick start the firm’s new Professional’s Group, catering for pro athletes, entrepreneurs and agents.