Sponsorship & Marketing

Coca Cola has signed Britain's biggest sports TV sponsorship deal ever with an agreement to promote Premier League soccer on UK commercial TV station ITV.

Verizon Wireless, the largest wireless provider in the USA, has signed a three-year sponsorship agreement with the Denver Broncos which includes signage, advertising and sales opportunities.

FIFA Marketing – the new unit set up within soccer’s governing body following the collapse of ISL – is celebrating after clinching a hat-trick of deals.

Money manger Derek Sanderson has switched from New York-based State Street Research & Management to rival firm State Street Global Advisors to kick start the firm’s new Professional’s Group, catering for pro athletes, entrepreneurs and agents.

Fanz Enterprises, Inc, the US company organised to develop and manage motorsports teams for Nascar-sanctioned events, will give fans a chance to own a stake in Winston Cup race teams through an initial public offering of Fanz common stock.

If you're planning on attending an NFL game this season - provided you're lucky enough to have a connection to get them - expect to spend more than $50 (B

UEFA president Lennart Johansson is to stand for a fourth term as president of European soccer’s governing body, as the war of words between UEFA and FIFA seems to have reached a cease fire.

The Giro d’Italia cycling tour was marred by a new doping scandal yesterday after two competitors were pulled from the race after failing drug tests.

FIFA president Sepp Blatter is to face 25 key questions over his handling of the ISL affair at Wednesday's FIFA Executive Committee meeting in Zurich, the details of which have been revealed today.

The future of the Olympic Games looks set to pass into the hands of a Belgian surgeon-cum-yachtsman who has earned a reputation for a calm touch in a storm.

A squad of top NBA players will visit China and Taiwan in September for two exhibition games, the National Basketball Association has announced.

Sports marketing and sponsorship group Prism has been named as Land Rover's global sponsorship agency.

The biggest names from last year's Sydney Olympics are back in Australia for the Goodwill Games with the event's organisers hoping Maurice Greene, Marion Jones and Ian Thorpe can save the event from oblivion.

Could new TV deals make euro soccer a circus? James Swanwick went to Brussels to find out The European Union’s competition authorities may go ahead with a major shake-up in the way big sporting events can be marketed to television despite warnings by members of the European Parliament, MEPs and sports officials that a legal challenge over the sale of TV rights could have implications as wide as the Bosman ruling, which the soccer players’ transfer market into disarray.

The ATP, the governing body of the men’s professional tennis circuit, has launched a new business and marketing strategy following the demise of ISL Worldwide, the rights holders since 2000.

Florentino Perez, president of Spanish soccer club Real Madrid, said the sale of their city-centre training ground would allow the club to balance their books and clear debts of $250million (B