Sponsorship & Marketing
Business

SportsLine.com and its majority-owned European subsidiary Sports.com, intend to form an Internet joint venture with Asiacontent.com, a leading developer of Asian Internet content, advertising and e-commerce services.
Sponsorship & Marketing

Toyota Motor Corp has confirmed it is to buy five percent of Yamaha Motor Co the world's second largest motorcycle maker, a move that would beef up its engine development, particularly for Formula One racing.
Business

Firestone has signed a sponsorship deal with CART to become the official tyre of the motorsport.
Events

The U.S. Ski and Snowboard Team has signed an agreement with Yahoo! Inc., designating Yahoo! Sports as the team's exclusive Internet Services sponsor.
Business

Bookmaker Coral has announced the launch of its new UK-based online sports betting service ? and signed up an exclusive deal with soccer club Manchester United and the Formula 1 team Arrows.
Sponsorship & Marketing

Growing interest in the States for soccer has inspired the launch of Soccer365.com ? the latest web site from the 365 Corporation.
Business

Orange has announced further details of its `ground-breaking? #70m ($120m) sponsorship deal with Formula One team Arrows.
Business

Jupiter Communications, the US research consultants on Internet commerce, has predicted that consumers will spend approximately $3bn on sporting goods, apparel, footwear, and event tickets by 2003.
Business

UK online betting service Bluesq.com has signed a $650,000 deal with sport-only radio station talkSPORT.
Business

Australian swimming sensation, Ian Thorpe, has been asked to choose between two swimsuit brands vying for sponsorship exposure during the Sydney 2000 Olympics.
Sponsorship & Marketing

Paris-based Havas Advertising Sports has bought marketing and licensing agency ISL France which had been 49 per cent owned by ISL Worldwide.
Media

Adidas UK has appointed Gordon Baird as managing director with sole responsibility for the company's UK and Ireland operations.
Media

Teamtalk.com, the soccer Internet company, is planning to raise #60m ($97m) through a placing of new ordinary shares.
Business

AT&T Broadband and Motorola have joined forces for the first time in a new sports marketing collaboration to become the `official telecommunications companies of NASCAR?.
Media

UK betting shop operator, Firststake Plc, has appointed Simon Grieve, previously NTL?s marketing director of online and interactive services, to head the group?s new Internet betting service.
Sponsorship & Marketing

T&T Sports Marketing has sold the exclusive global rights outside of South America for the South American qualifying matches for the World Cup 2002 to Dream Sports International.
Sponsorship & Marketing

chinadotcom corporation, a leading pan-Asian Internet company that has formed an Asian joint venture with Nirve Sports, the ?Generation Y? e-brand, to develop and market the Nirve brand in Asia.
Sponsorship & Marketing

Fans opened their wallets wide enough in a 21-day ticket-selling campaign to keep the Ottawa Senators, owner Rod Bryden has said.