Sponsorship & Marketing
ORGANISERS GET GAMES CASH BOOST
Sydney Olympics organisers are set to receive a funding boost worth more than A$50 million (US$32 million).
OLYMPIC MEMOS REVEAL SPONSOR’S CONCERNS
The Wall Street Journal has revealed the extent of sponsors' concerns in the wake of corruption investigations into the Olympic movement.
SONY EXTEND UEFA SPONSORSHIP
Japanese electronics giant Sony has said its PlayStation division has extended its sponsoring of high-profile UEFA Champions League soccer for the next three years.
ATP rallies after cutbacks
The ATP Tour laying off 15 staff members and cutting $7million (B
NHL unveil strategic deal with USA Network
The National Hockey League (NHL) has entered into a strategic partnership with media firm USA Network incorporating ticketing, e-commerce and marketing services.
ATP ‘cuts staff, slashes budget’
Still reeling from the bankruptcy earlier this year of its marketing partner ISL, the ATP Tour has laid off 15 staff members and cut $7m (B
Ufa Sports seeks Icelandic naming deal
Ufa Sports is seeking a naming rights sponsor for Iceland’s elite soccer league after negotiating an extended and expanded marketing deal with the Icelandic Football Association (KIS).
Envision takes on Europe
US sports marketing firm, Envision Sports and Entertainment, is expanding into Europe, appointing former ISL chiefs Chris Renner and Mark Devenport in the process.
TEAM set to fight for Champions League rights
UEFA says it never considered taking the Champions League marketing rights in-house – despite recently boosting its marketing operations centre.
BMP invest $1.68m in Superbikes
British Motorsport Promoters (BMP) is investing £1.14m ($1.68m/B
FIFA marketing chief quits
FIFA’s marketing and competitions director, Michael Black, has quit his job – less than 12 months before the World Cup kicks off in Japan and South Korea.
bloody editorial – leave this one
SportsMediaRights.com, an online sports rights marketplace, and Iacto AB, an online marketplace for broadcast services, have agreed to a strategic partnership to offer both services to their clients.
Iacto signs online marketplace deal
SportsMediaRights.com, the online sports rights marketplace powered by sport media specialists Media Content, has signed a strategic partnership deal with Iacto.
Greece vow to deliver Games on time
Greece has pledged to deliver key venues for the 2004 Olympics on time despite construction delays that have worried the IOC.
Rummenigge: UEFA Cup needs central TV marketing
The vice-president of German soccer giants Bayern Munich, Karl-Heinz Rummenigge, has described the UEFA Cup as a "mess" and called on the marketing of TV rights to be centralised.
IAAF and Dentsu join forces
The International Association of Athletics Federations has appointed Japanese advertising giant Dentsu to handle worldwide television and sponsorship sales for its World Athletics Series.
Soccerex postponed
Soccerex 2001 has been postponed until next April following the terrorist attacks in the US.
FIFA Appoints Zenith’s Sponsorship Intelligence
FIFA, the soccer world's governing body, has appointed Zenith Media’s new sponsorship research division, Sponsorship Intelligence, to provide a wide ranging research programme for its international events.