Sponsorship & Marketing
ADIDAS-SALOMON REPORTS RECORD PROFITS
Adidas-Salomon has reported a 16% leap in year-end operating profits to a record DM942 ($472m) based on preliminary figures. Sales for 1999 rose 6% to DM10.5bn ($5.2bn).
TD WATERHOUSE BUY NAMING RIGHTS TO THE ORLANDO ARENA
The Orlando Arena, home to the Orlando Magic (NBA), Orlando Miracle (WNBA), and Orlando Solar Bears (IHL), and other sporting and entertainment events, will become TD Waterhouse Centre. Under the naming rights agreement, the City of Orlando and RDV Sports will share revenues totaling $7.9 million over the five-year term of the agreement.
MESSING NETS NEW ONLINE ROLE
Marla Messing, the CEO for the successful 1999 Women's World Cup, has moved onto the web.
CSS STELLAR ACQUIRES RIGHTS TO ATP SENIORS EVENT
CSS Stellar, the largest British owned event marketing group, have acquired the rights of the first ATP Tour Seniors event to be staged in Ireland.
`SUPER 12? COURSES IN $320m MEDIA DEAL TALKS
A consortium of the BBC, Channel 4 and NTL-subsidiary Premium TV have confirmed they have struck a provisional agreement on a $320m rights deal with Britain?s 12 leading racecourses to take televised horse racing in the UK into the digital age.
SPORTSLINE GIVES AWAY $1M PRIZE
As part of a SportsLine promotional campaign, the leading global internet sports company has selected the winner of the ?SportsLine Rewards? Million Dollar Click Sweepstakes.
IMG?S JACOBS AND NIKE?S GOLUB JOIN TRAKUS
Trakus, Inc., a leader in Digital Sports Information (DSI) technology , has named Gary Jacobus, senior vice president of IMG, as company President and Mike Golub, the former director of Nike Sports Entertainment, as vice-president of marketing and sports development.
SFX SPORTS GROUP ACQUIRES SPEAKERS OF SPORT
SFX Sports Group, a unit of SFX Entertainment, has acquired Speakers of Sport, one of the leading US baseball talent representation agencies.
ORGANISERS GET GAMES CASH BOOST
Sydney Olympics organisers are set to receive a funding boost worth more than A$50 million (US$32 million).
OLYMPIC MEMOS REVEAL SPONSOR’S CONCERNS
The Wall Street Journal has revealed the extent of sponsors' concerns in the wake of corruption investigations into the Olympic movement.
SONY EXTEND UEFA SPONSORSHIP
Japanese electronics giant Sony has said its PlayStation division has extended its sponsoring of high-profile UEFA Champions League soccer for the next three years.
ATP rallies after cutbacks
The ATP Tour laying off 15 staff members and cutting $7million (B
NHL unveil strategic deal with USA Network
The National Hockey League (NHL) has entered into a strategic partnership with media firm USA Network incorporating ticketing, e-commerce and marketing services.
ATP ‘cuts staff, slashes budget’
Still reeling from the bankruptcy earlier this year of its marketing partner ISL, the ATP Tour has laid off 15 staff members and cut $7m (B
Ufa Sports seeks Icelandic naming deal
Ufa Sports is seeking a naming rights sponsor for Iceland’s elite soccer league after negotiating an extended and expanded marketing deal with the Icelandic Football Association (KIS).
Envision takes on Europe
US sports marketing firm, Envision Sports and Entertainment, is expanding into Europe, appointing former ISL chiefs Chris Renner and Mark Devenport in the process.
TEAM set to fight for Champions League rights
UEFA says it never considered taking the Champions League marketing rights in-house – despite recently boosting its marketing operations centre.
BMP invest $1.68m in Superbikes
British Motorsport Promoters (BMP) is investing £1.14m ($1.68m/B