Sponsorship & Marketing

Adidas-Salomon has reported a 16% leap in year-end operating profits to a record DM942 ($472m) based on preliminary figures. Sales for 1999 rose 6% to DM10.5bn ($5.2bn).

The Orlando Arena, home to the Orlando Magic (NBA), Orlando Miracle (WNBA), and Orlando Solar Bears (IHL), and other sporting and entertainment events, will become TD Waterhouse Centre. Under the naming rights agreement, the City of Orlando and RDV Sports will share revenues totaling $7.9 million over the five-year term of the agreement.

Marla Messing, the CEO for the successful 1999 Women's World Cup, has moved onto the web.

CSS Stellar, the largest British owned event marketing group, have acquired the rights of the first ATP Tour Seniors event to be staged in Ireland.

A consortium of the BBC, Channel 4 and NTL-subsidiary Premium TV have confirmed they have struck a provisional agreement on a $320m rights deal with Britain?s 12 leading racecourses to take televised horse racing in the UK into the digital age.

As part of a SportsLine promotional campaign, the leading global internet sports company has selected the winner of the ?SportsLine Rewards? Million Dollar Click Sweepstakes.

Trakus, Inc., a leader in Digital Sports Information (DSI) technology , has named Gary Jacobus, senior vice president of IMG, as company President and Mike Golub, the former director of Nike Sports Entertainment, as vice-president of marketing and sports development.

SFX Sports Group, a unit of SFX Entertainment, has acquired Speakers of Sport, one of the leading US baseball talent representation agencies.

Sydney Olympics organisers are set to receive a funding boost worth more than A$50 million (US$32 million).

The Wall Street Journal has revealed the extent of sponsors' concerns in the wake of corruption investigations into the Olympic movement.

Japanese electronics giant Sony has said its PlayStation division has extended its sponsoring of high-profile UEFA Champions League soccer for the next three years.

The ATP Tour laying off 15 staff members and cutting $7million (B

The National Hockey League (NHL) has entered into a strategic partnership with media firm USA Network incorporating ticketing, e-commerce and marketing services.

Still reeling from the bankruptcy earlier this year of its marketing partner ISL, the ATP Tour has laid off 15 staff members and cut $7m (B

Ufa Sports is seeking a naming rights sponsor for Iceland’s elite soccer league after negotiating an extended and expanded marketing deal with the Icelandic Football Association (KIS).

US sports marketing firm, Envision Sports and Entertainment, is expanding into Europe, appointing former ISL chiefs Chris Renner and Mark Devenport in the process.

UEFA says it never considered taking the Champions League marketing rights in-house – despite recently boosting its marketing operations centre.

British Motorsport Promoters (BMP) is investing £1.14m ($1.68m/B