Sponsorship & Marketing

The resumption of the NFL following the terrorist attacks in the US showed a significant drop in television ratings with fans clearly not ready to sit down and tune into the action so soon after the recent atrocities.

Sponsorship Partners has today been appointed as the official sales agent of SportBusiness Group for Northern Ireland and Eire.

Sponsorship research agency S:Comm Research is relaunching its corporate website.

Heather White has been appointed as the new head of sports sales at marketing and media company Sportsworld Media Group.

New viewing figures of soccer on TV have put further pressure on UK digital's ITV Sport Channel after it showed some games were attracting a mere 1,000 audience.

The European Commission is seeking further assurances on the proposed merger of RTL Group, Vivendi Universal and Group Jean-Claude Darmon (Darmon, pictured) after concerns the move will stifle competition.

Octagon Esedos, the Spanish agency of the sports marketing giant has appointed the son-in-law of King Juan Carlos I of Spain as its new business development manager.

CART CEO Joseph Heitzler has told sportbusiness.com his organisation is still ‘vigorously’ pursuing a massive multi-million dollar lawsuit against bankrupt marketing firm ISL – and is on the verge of recruiting a new vice-president to head its new internal marketing department.

Insurance brand Norwich Union has renewed its title sponsorship of domestic athletics events in the UK in a new deal worth £20million ($29.29m/B

The Dallas Cowboys, one of the world’s most successful sporting franchises, is proposing to sell exclusive rights to four sections of their 30-year-old Texas Stadium rather than slap a corporate name on it.

Multipole International has picked up the contract to market the television rights in the US and Latin America for this year’s Italian Cup.

SportsLine.com has received a boost after its network of sites ranked number one in unique visitors in the Media Metrix sports rankings for August.

Public relations giant Edelman has launched a new sport sponsorship consultancy in Europe.

French cosmetic company Lancome is to remove all its hospitality units and brand advertisements for the Lancome Trophy which starts tomorrow in Paris.

UK digital terrestrial channel ITV Sport has signed a two-year deal to cover the rugby union club competition the Heineken Cup for an undisclosed sum.

Sportsworld Media Group has been appointed to handle pooled sponsorship for the UK’s 12 leading racecourses.