Sponsorship & Marketing
BMW WilliamsF1 driving ahead online
The website of leading Formula One team BMW WilliamsF1 has recorded its 100 millionth hit since launching just eight months ago.
IMG signs deal with Brazilian Olympic Committee
IMG has signed a three-year marketing deal with the Brazilian Olympic Committee (COB) worth $10m (B
Teams look to recruitment fair
Professional teams from throughout the western USA will be looking to recruit new staff at the 2nd Annual Sports Career Seminar and Job Fair in Washington state next month.
Octagon to handle European Rugby Cup
Octagon UK’s success in attracting sponsors for European rugby union’s top club competitions has earned it the right to handle the event management and commercial arrangements of both the Heineken Cup and European Shield.
Attheraces appoints communications director
Attheraces, the UK media consortium run by BSkyB, Channel 4 and Arena Leisure, has appointed Simon Cooper as its communications director.
SportBusiness Group signs Nordic sales agent
Following the recent opening of their German office in Munich, SportBusiness Group has appointed Sponsorworld to be their official sales agent for Sweden, Norway, Denmark and Finland.
Incepta acquires leading UK sponsorship consultancies
The Incepta Group has expanded its marketing services offering through the acquisition of the two leading UK sponsorship consultancies: Karen Earl Limited and Redmandarin – both of which are heavily involved in sport.
Leeds United signs ticketing deal
English Premier League soccer club Leeds United, has confirmed its selection of the TALENT sports, venue and event management service from Software4sport following a successful twelve months trial.
Ferrari’s rare sight
In a world of sponsor logos, Ferrari reminded everyone of how Formula 1 cars could look when it stripped its vehicles of branding for this weekend's Grand Prix.
Jordan scraps comeback launch
Michael Jordan – the man who revolutionised athlete endorsements - has decided not to hold a news conference this week to announce whether he is coming out of retirement because of last week's terror attacks in New York and Washington.
Cruyff to represent Hyundai at World Cup
Soccer legent Johan Cruyff will become the global ambassador for Hyundai during the World Cup next year in Japan and South Korea, following a deal with sports marketing giant Octagon.
UK Athletics signs $29m sponsor deal
UK Athletics has signed a five-year, £20m ($29.3m/B
Seven teams up with Soccer Australia to boost brand
The Seven Network and Soccer Australia have confirmed broadcast plans for the 2001/2002 soccer season.
InterClubNet promotes Alec Jo McGivan
InterClubNet, the Alternative Investment Market (AIM)-listed online player-trading platform, has appointed Alec McGivan as its international sales and marketing director.
UFA Sports signs marketing deal with Galatasaray
UFA Sports has signed a deal with Turkish soccer club Galatasaray to act as the marketing agency for the club for four years .
Premier One lines up first English club deal
Premier One Racing is set to announce its first English soccer club later this month - as it promises all major European clubs will be represented in the new motorsport.
FIFA secure final World Cup partner
Internet giant Yahoo! has signed a deal with soccer's world governing body FIFA to manage and run the official websites of the 2002 and 2006 World Cups - in doing so becoming the 15th and final official partner for next year's tournament.
Sportsetail wins World Cup merchandising deal
Sportsetail, the merchandising business owned as a joint venture by the UK’s Hay & Robertson and BSkyB, has reached a European product and distribution agreement with FIFA for the 2002 World Cup in Korea and Japan.