Sponsorship & Marketing

The website of leading Formula One team BMW WilliamsF1 has recorded its 100 millionth hit since launching just eight months ago.

IMG has signed a three-year marketing deal with the Brazilian Olympic Committee (COB) worth $10m (B

Professional teams from throughout the western USA will be looking to recruit new staff at the 2nd Annual Sports Career Seminar and Job Fair in Washington state next month.

Octagon UK’s success in attracting sponsors for European rugby union’s top club competitions has earned it the right to handle the event management and commercial arrangements of both the Heineken Cup and European Shield.

Attheraces, the UK media consortium run by BSkyB, Channel 4 and Arena Leisure, has appointed Simon Cooper as its communications director.

Following the recent opening of their German office in Munich, SportBusiness Group has appointed Sponsorworld to be their official sales agent for Sweden, Norway, Denmark and Finland.

The Incepta Group has expanded its marketing services offering through the acquisition of the two leading UK sponsorship consultancies: Karen Earl Limited and Redmandarin – both of which are heavily involved in sport.

English Premier League soccer club Leeds United, has confirmed its selection of the TALENT sports, venue and event management service from Software4sport following a successful twelve months trial.

In a world of sponsor logos, Ferrari reminded everyone of how Formula 1 cars could look when it stripped its vehicles of branding for this weekend's Grand Prix.

Michael Jordan – the man who revolutionised athlete endorsements - has decided not to hold a news conference this week to announce whether he is coming out of retirement because of last week's terror attacks in New York and Washington.

Soccer legent Johan Cruyff will become the global ambassador for Hyundai during the World Cup next year in Japan and South Korea, following a deal with sports marketing giant Octagon.

UK Athletics has signed a five-year, £20m ($29.3m/B

The Seven Network and Soccer Australia have confirmed broadcast plans for the 2001/2002 soccer season.

InterClubNet, the Alternative Investment Market (AIM)-listed online player-trading platform, has appointed Alec McGivan as its international sales and marketing director.

UFA Sports has signed a deal with Turkish soccer club Galatasaray to act as the marketing agency for the club for four years .

Premier One Racing is set to announce its first English soccer club later this month - as it promises all major European clubs will be represented in the new motorsport.

Internet giant Yahoo! has signed a deal with soccer's world governing body FIFA to manage and run the official websites of the 2002 and 2006 World Cups - in doing so becoming the 15th and final official partner for next year's tournament.

Sportsetail, the merchandising business owned as a joint venture by the UK’s Hay & Robertson and BSkyB, has reached a European product and distribution agreement with FIFA for the 2002 World Cup in Korea and Japan.