Sponsorship & Marketing
Doping scandal casts shadow over cycling tour
The Giro d’Italia cycling tour was marred by a new doping scandal yesterday after two competitors were pulled from the race after failing drug tests.
Details of FIFA’s 25 questions to Blatter revealed
FIFA president Sepp Blatter is to face 25 key questions over his handling of the ISL affair at Wednesday's FIFA Executive Committee meeting in Zurich, the details of which have been revealed today.
IOC may hand top job to Belgian surgeon
The future of the Olympic Games looks set to pass into the hands of a Belgian surgeon-cum-yachtsman who has earned a reputation for a calm touch in a storm.
Top NBA players to tour China, Taiwan
A squad of top NBA players will visit China and Taiwan in September for two exhibition games, the National Basketball Association has announced.
Prism named global sponsorship agency for Land Rover
Sports marketing and sponsorship group Prism has been named as Land Rover's global sponsorship agency.
Can big names save Goodwill Games from collapse?
The biggest names from last year's Sydney Olympics are back in Australia for the Goodwill Games with the event's organisers hoping Maurice Greene, Marion Jones and Ian Thorpe can save the event from oblivion.
Focus on wrongs of rights
Could new TV deals make euro soccer a circus? James Swanwick went to Brussels to find out The European Union’s competition authorities may go ahead with a major shake-up in the way big sporting events can be marketed to television despite warnings by members of the European Parliament, MEPs and sports officials that a legal challenge over the sale of TV rights could have implications as wide as the Bosman ruling, which the soccer players’ transfer market into disarray.
ATP Launches new marketing strategy
The ATP, the governing body of the men’s professional tennis circuit, has launched a new business and marketing strategy following the demise of ISL Worldwide, the rights holders since 2000.
Update: Real Madrid balancing books
Florentino Perez, president of Spanish soccer club Real Madrid, said the sale of their city-centre training ground would allow the club to balance their books and clear debts of $250million (B
Pound optimistic about presidency chances
Nobody can accuse Dick Pound, the 59-year-old Canadian lawyer and former Olympic swimmer, of not keeping up with the times as he campaigns for the most powerful job in world sport - the International Olympic Committee (IOC) presidency.
Kirch has two weeks to buy ISL’s World Cup rights
German media giant Kirch said soccer’s ruling body FIFA has given it until July 2 to decide whether to purchase ISL's broadcasting rights for the 2002 and 2006 World Cup tournaments.
TV stays strong for NBC despite Tiger falling to roar
Domestic TV viewing figures on NBC for the US Open golf hit near record levels – despite Tiger Woods failing to impress.
NHL signs marketing deal with SLOC
The National Hockey League (NHL) and the Salt Lake Organising Committee (SLOC) have signed a marketing agreement under which the NHL will implement a comprehensive marketing plan that promotes the League’s participation in the 2002 Winter Olympic Games.
FIFA to raise number of teams in world club championships
ergio Cragnotti, president of Italian soccer team Lazio is looking for a partner to invest in the Serie A club and says he would prefer a media company.
Derby secures new sponsor
English Premier League soccer club Derby County has secured a new shirt sponsor: beer brand Marston’s Pedigree, which is brewed locally in Burton-on-Trent. How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group:
Former MLB players create baseball legends site
Ever wanted information on former baseball players? A new web site aims to keeep fans informed.
ECB internet broadcasting rights up for grabs
CricInfo.com, the digital cricket information company, has told sportbusiness.com that it has as big a chance of renewing its internet broadcasting rights to English cricket despite competing bids from the BBC and Channel 4.
Broncos put theory to the test
NFL club the Denver Broncos has signed a two-year outsourced managed hosting contract with internet managers AppliedTheory.