Sponsorship & Marketing
Cruyff to represent Hyundai at World Cup
Soccer legent Johan Cruyff will become the global ambassador for Hyundai during the World Cup next year in Japan and South Korea, following a deal with sports marketing giant Octagon.
UK Athletics signs $29m sponsor deal
UK Athletics has signed a five-year, £20m ($29.3m/B
Seven teams up with Soccer Australia to boost brand
The Seven Network and Soccer Australia have confirmed broadcast plans for the 2001/2002 soccer season.
InterClubNet promotes Alec Jo McGivan
InterClubNet, the Alternative Investment Market (AIM)-listed online player-trading platform, has appointed Alec McGivan as its international sales and marketing director.
UFA Sports signs marketing deal with Galatasaray
UFA Sports has signed a deal with Turkish soccer club Galatasaray to act as the marketing agency for the club for four years .
Premier One lines up first English club deal
Premier One Racing is set to announce its first English soccer club later this month - as it promises all major European clubs will be represented in the new motorsport.
FIFA secure final World Cup partner
Internet giant Yahoo! has signed a deal with soccer's world governing body FIFA to manage and run the official websites of the 2002 and 2006 World Cups - in doing so becoming the 15th and final official partner for next year's tournament.
Sportsetail wins World Cup merchandising deal
Sportsetail, the merchandising business owned as a joint venture by the UK’s Hay & Robertson and BSkyB, has reached a European product and distribution agreement with FIFA for the 2002 World Cup in Korea and Japan.
Sportsworld Media unfazed by share performance
London stock market-listed Sportsworld Media Group plc has issued a statement reiterating its confidence in meeting market expectations for the year ended 30 June 2001, despite a 20% fall (from a weekly high of 373.5p 312.5p) in its share price over recent days.
Yankees create their own television network
The New York Yankees has created its own television company called YES with hopes of doubling its broadcast revenues.
Amer sets sail with global sponsorship
Amer Sports - the B
UAE seeks help for stadia renovation
An official of the United Arab Emirates (UAE) Football Association has told sportbusiness.com that assistance is required from international stadium companies in the renovation of the Middle-Eastern state’s soccer infrastructure
Traffic wants Argentina banned from Copa 2003
Brazilian rights marketing company Traffic, who lobbied furiously to get the troubled Copa America in Colombia reinstated, are now demanding that Argentina are fined and excluded from the next tournament, to be held in Peru in 2003.
CPP Korea hosts World Cup licensing show
Copyright Promotions Partners (CPP) Korea, CPLG's joint-venture company handling the World Cup 2002 licensing programme for Asia Pacific, has held a fashion show in Seoul displaying over 500 World Cup Japan/Korea 2002 licensed products.
Wembley – future looks ever bleaker
The future for a new Wembley Stadium looks bleak after it became clear the UK government is unlikely to support a new major national stadium in London.
Olympic decision – Profiles of presidential candidates
The following profiles show the strengths and weaknesses of the five candidates seeking to take over from Juan Antonio Samaranch when he retires after 21 years in charge of the International Olympic Committee (IOC) in July.
Olympic decision – Surgeon Rogge seen to have right cut for IOC presidency
Hurt by the biggest corruption scandal in its history and the perennial problem of drugs in sport, it would be no surprise if the Olympic movement turned to a clean-cut doctor to run its affairs.
Olympic decision – Defrantz unhappy with underdog tag
Former Olympic rower Anita DeFrantz gets prickly when people suggest she is an outsider in the race to replace Juan Antonio Samaranch as International Olympic Committee (IOC) president.