Sponsorship & Marketing
ATP Launches new marketing strategy
The ATP, the governing body of the men’s professional tennis circuit, has launched a new business and marketing strategy following the demise of ISL Worldwide, the rights holders since 2000.
Update: Real Madrid balancing books
Florentino Perez, president of Spanish soccer club Real Madrid, said the sale of their city-centre training ground would allow the club to balance their books and clear debts of $250million (B
Pound optimistic about presidency chances
Nobody can accuse Dick Pound, the 59-year-old Canadian lawyer and former Olympic swimmer, of not keeping up with the times as he campaigns for the most powerful job in world sport - the International Olympic Committee (IOC) presidency.
Kirch has two weeks to buy ISL’s World Cup rights
German media giant Kirch said soccer’s ruling body FIFA has given it until July 2 to decide whether to purchase ISL's broadcasting rights for the 2002 and 2006 World Cup tournaments.
TV stays strong for NBC despite Tiger falling to roar
Domestic TV viewing figures on NBC for the US Open golf hit near record levels – despite Tiger Woods failing to impress.
NHL signs marketing deal with SLOC
The National Hockey League (NHL) and the Salt Lake Organising Committee (SLOC) have signed a marketing agreement under which the NHL will implement a comprehensive marketing plan that promotes the League’s participation in the 2002 Winter Olympic Games.
FIFA to raise number of teams in world club championships
ergio Cragnotti, president of Italian soccer team Lazio is looking for a partner to invest in the Serie A club and says he would prefer a media company.
Derby secures new sponsor
English Premier League soccer club Derby County has secured a new shirt sponsor: beer brand Marston’s Pedigree, which is brewed locally in Burton-on-Trent. How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group:
Former MLB players create baseball legends site
Ever wanted information on former baseball players? A new web site aims to keeep fans informed.
ECB internet broadcasting rights up for grabs
CricInfo.com, the digital cricket information company, has told sportbusiness.com that it has as big a chance of renewing its internet broadcasting rights to English cricket despite competing bids from the BBC and Channel 4.
Broncos put theory to the test
NFL club the Denver Broncos has signed a two-year outsourced managed hosting contract with internet managers AppliedTheory.
Video networks in video-on-demand deal with FA
UK broadband TV company Video Networks has become the exclusive video-on-demand partner for England’s Premier League soccer league.
Clinton goes goodwill hunting
Former US President Bill Clinton wanted to be the $3 million man of Brisbane's Goodwill Games.
Global slowdown puts brakes on F1 sponsorship
In recent years, the meteoric rise of technology, telecom and media (TMT) shares on the world's stock markets has changed the face of Formula One sponsorship. The recent downfall in the sector is now hurting the sport as it struggles keep sponsors.
Astros president to resign at end of season
Bob McClaren, the president of business operations at baseball club Houston Astros, will leave the franchise at the end of the season.
Brazilian Pay-TV subscribers rise by 3%
Figures released by national industry organisation Asociacion Brasilena de Telecomunicaciones por Suscripcion (ABTA) have shown that the number of pay-TV subscribers in Brazil rose by 3 percent in this year’s first quarter.
Discover card expands ESPN College Football backing
Financial services brand Discover Card has expanded its marketing tie-up with broadcaster ESPN for coverage of US college football.
NFL Quarterback club invests in field turf
The NFL Quarterback Club has made a financial investment in Canadian artificial grass manufacturers FieldTurf as part of a larger investment in the company by AIG Horizon Partners, LLC