Sponsorship & Marketing

CART is set to announce later today its five-year strategic direction in meetings with sponsors and manufacturers.

The New England Patriots have awarded Pepsi the exclusive soft drink pouring rights at CMGI Field as part of a new ten-year partnership agreement.

National Football League (NFL) team the Denver Broncos has unveiled a raft of new broadcasting initiatives for its Invesco Field stadium, done in partnership with AT&T Broadband and ESPN.

German-based company UFA Sports, which has made its name by snapping up TV rights to European soccer clubs, has secured deals with more than half of the clubs playing in the first round of this year’s UEFA Cup competition.

AFL club the North Melbourne Kangaroos has secured a two-year sponsorship deal with Mazda, worth more than A$2m ($1.05m/B