Sponsorship & Marketing

Global sports marketing company Octagon has formed a strategic marketing partnership with the sports performance enhancement company LPG.

Attheraces, the new name for the Go Racing consortium backed by Arena Leisure, BSkyB and Carlton Communications, has appointed three additional members of the senior management team to supplement last month’s recruitment of marketing director Gavin Bisdee.

Sportsworld Media, the London-based sports marketing group, is rumoured to be on the brink of being appointed as the media and marketing agent for the Australian National Basketball League (NBL).

English soccer’s Premier League and Barclaycard have signed a two-year partnership deal with the British Tourist Authority designed to promote Britain as a top tourist destination.

The Malaysian Hockey Federation (MHF) is hoping to raise US$3 million (B

Satellite channel British Eurosport scored its highest ever TV ratings for its coverage of the World Athletics Championships from Edmonton, Canada.

US broadcaster Fox has unveiled its advertising rates for next year’s SuperBowl with a 30-second spot costing as much as $2.5million (B

NBA team the Seattle Sonics is to unveil a new team logo and strip next week in a bid to reflect the change in management and whip up support in the team – and has just signed a new exclusive TV deal.

England's Football Association is considering dropping its title sponsorship of the England team.

24dogs, the digital greyhound racing service owned by Wembley plc, has launched the Greyhound Racing SuperLeague after securing internet rights for 22 of the top 25 UK greyhound racetracks.

Galaxy, the amalgamated company of Umbro Canada, Umbro Factory Outlet, and NNA Sports Marketing, has completed its reverse takeover of Galaxy Energy Corp and will trade on the Canadian Venture Exchange (CDNX).

Toronto could lose the $2.95million (B

The US women’s soccer league is heading into the end of season play-offs for its inaugural season having exceeded attendance expectations, but it has fallen short in the television ratings.

Spending on gambling is expected to rise by 21 percent in the five years between 1999 and 2004, according to a survey carried out by UK-based market research company Mintel.

Alternative Investment Market (AIM)-listed sports player management and marketing agency Proactive Sports Group has reported a total of 36 player transfer deals in its football division since being admitted to AIM in May this year.

Premier One Racing – the new motorsports series featuring Formula One-style cars racing in the livery of Europe’s top soccer clubs – has signed its first deal with a top Portugese club.

The Australian National Basketball League has cemented its multi-million-dollar deal with sports marketing company Sportsworld Media Group.

Sportsworld Media Group, the London-based sports marketing group, has finalised its $3m (B