Sponsorship & Marketing
Business

Shoxygen Sports Marketing, the interactive online marketing solutions company for advertisers and publishers, has announced that AllianceSports/Rivals.com, Swell.com, Snowboarding.com and Boarding.com will be joining its network of sports related websites.
Events

Sportshows Television, the UK-based independent producer specialising in water sports and adventure sports, said that Andrew Thornley, previously of the now defunct ISL Worldwide, would join the company as a sales and marketing manager.
Sponsorship & Marketing

Canadian marketing company Galaxy Sports has acquired an exclusive license from Umbro Worldwide to sell, market and distribute Umbro branded products to retailers in the United States in a five years deal starting January 1 2002.
Sponsorship & Marketing

The 16-year-old US National Lacrosse League (NLL) has secured its first national television deal after reaching a three-year agreement with CNN/Sports Illustrated (CNN/SI).
Business

CricInfo.com, the digital cricket information company, yesterday confirmed its billionth page view in 2001 – the first time that the site has passed this landmark in a calendar year.
Business

German sportswear giant adidas will make significant strides by 2002, according to leading analysts at international investment bank Merrill Lynch.
Business

Directors of Alternative Investment Market (AIM)-listed sports marketing and management company Proactive Sports Group have purchased 320,000 shares in the company today, spending a total of nearly £75,000 ($108,000/B
Media

CART is set to announce later today its five-year strategic direction in meetings with sponsors and manufacturers.
Business

The New England Patriots have awarded Pepsi the exclusive soft drink pouring rights at CMGI Field as part of a new ten-year partnership agreement.
Events

National Football League (NFL) team the Denver Broncos has unveiled a raft of new broadcasting initiatives for its Invesco Field stadium, done in partnership with AT&T Broadband and ESPN.
Sponsorship & Marketing

German-based company UFA Sports, which has made its name by snapping up TV rights to European soccer clubs, has secured deals with more than half of the clubs playing in the first round of this year’s UEFA Cup competition.
Business

AFL club the North Melbourne Kangaroos has secured a two-year sponsorship deal with Mazda, worth more than A$2m ($1.05m/B