Sponsorship & Marketing
Events

The US women’s soccer league is heading into the end of season play-offs for its inaugural season having exceeded attendance expectations, but it has fallen short in the television ratings.
Business

Spending on gambling is expected to rise by 21 percent in the five years between 1999 and 2004, according to a survey carried out by UK-based market research company Mintel.
Business

Alternative Investment Market (AIM)-listed sports player management and marketing agency Proactive Sports Group has reported a total of 36 player transfer deals in its football division since being admitted to AIM in May this year.
Business

Premier One Racing – the new motorsports series featuring Formula One-style cars racing in the livery of Europe’s top soccer clubs – has signed its first deal with a top Portugese club.
Business

The Australian National Basketball League has cemented its multi-million-dollar deal with sports marketing company Sportsworld Media Group.
Media

Sportsworld Media Group, the London-based sports marketing group, has finalised its $3m (B
Events

The British Tourist Authority (BTA) has signed a two-year partnership deal with soccer’s English FA Premier League and its new sponsor Barclaycard, designed to promote Britain as a top tourist destination and boost visitor numbers.
Sponsorship & Marketing

Rivals.net, the UK dedicated sports fan website backed by Chrysalis, is to launch a new soccer magazine called The Score.
Business

Sportech, the UK-based holding company for gaming giant Littlewoods Leisure, has signed a sponsorship deal with ITV’s interactive soccer coverage for an undisclosed sum.
Business

The World Anti-Doping Agency will locate its permanent headquarters in Montreal, with the aim of improving the credibility and effectiveness of its war on the use of drugs in sports.
Sponsorship & Marketing

English Premiership soccer club Chelsea has denied it is having problems filling its £1million-a-season ($1.45m/B
Business

Unilever – which includes amongst its brands Flora, long-time sponsor of the London Marathon - has appointed the sponsorship strategy consultancy Redmandarin to lead the development of best practice sponsorship guidelines for use by all its regions and brands worldwide.
Events

US Spanish-language network Univision Communications has promoted from within with the appointment of Ray Rodriguez to the new role of president and CEO of the media company.
Business

Shoxygen Sports Marketing, the interactive online marketing solutions company for advertisers and publishers, has announced that AllianceSports/Rivals.com, Swell.com, Snowboarding.com and Boarding.com will be joining its network of sports related websites.
Events

Sportshows Television, the UK-based independent producer specialising in water sports and adventure sports, said that Andrew Thornley, previously of the now defunct ISL Worldwide, would join the company as a sales and marketing manager.
Sponsorship & Marketing

Canadian marketing company Galaxy Sports has acquired an exclusive license from Umbro Worldwide to sell, market and distribute Umbro branded products to retailers in the United States in a five years deal starting January 1 2002.
Sponsorship & Marketing

The 16-year-old US National Lacrosse League (NLL) has secured its first national television deal after reaching a three-year agreement with CNN/Sports Illustrated (CNN/SI).
Business

CricInfo.com, the digital cricket information company, yesterday confirmed its billionth page view in 2001 – the first time that the site has passed this landmark in a calendar year.