Sponsorship & Marketing
Merrill lynch dissects adidas
German sportswear giant adidas will make significant strides by 2002, according to leading analysts at international investment bank Merrill Lynch.
Proactive directors buy 320,000 shares in company
Directors of Alternative Investment Market (AIM)-listed sports marketing and management company Proactive Sports Group have purchased 320,000 shares in the company today, spending a total of nearly £75,000 ($108,000/B
Cart set to reveal five-year plan
CART is set to announce later today its five-year strategic direction in meetings with sponsors and manufacturers.
Pepsi wins cmgi field pouring rights
The New England Patriots have awarded Pepsi the exclusive soft drink pouring rights at CMGI Field as part of a new ten-year partnership agreement.
Denver Broncos unveil broadcast initiatives
National Football League (NFL) team the Denver Broncos has unveiled a raft of new broadcasting initiatives for its Invesco Field stadium, done in partnership with AT&T Broadband and ESPN.
UFA secures deal with majority of UEFA cup teams
German-based company UFA Sports, which has made its name by snapping up TV rights to European soccer clubs, has secured deals with more than half of the clubs playing in the first round of this year’s UEFA Cup competition.
Mazda leaps to AFL sponsor deal
AFL club the North Melbourne Kangaroos has secured a two-year sponsorship deal with Mazda, worth more than A$2m ($1.05m/B