Stadia

Basketball
Sponsorship & Marketing

Kia, the Korean car manufacturer, has further strengthened its presence in the National Basketball Association, stepping up its involvement with Orlando Magic to take over the naming rights to the franchise's home arena.
Football
Stadia

Premier League club Everton has confirmed that its men’s senior team will begin playing competitive fixtures at its new stadium at the start of the 2025-26 season, maintaining that the project is still o…
Baseball
Sponsorship & Marketing

The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030
Multiple Sports
Technology

Improved monetisation and cost savings through smart stadiums, heightened use of generative AI by rights-holders and harnessing women’s sports properties’ underlying engagement are three of the main tre…
American Football
Sponsorship & Marketing

The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.
Football
Sponsorship & Marketing

Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragão, the home of Portuguese football giants FC Porto.
Multiple Sports
Finance & Law

The China National Sports Group (CNSG) has announced an agreement with Singapore-based investment firm White Group to “acquire the intellectual property of leading international sports events” and inv…
US College Sport
Sponsorship & Marketing

Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…
Multiple Sports
Finance & Law

Sports and entertainment company Legends has acquired US venue management company ASM Global as it looks to become the dominant player in the live events management and hospitality space
Football
Finance & Law

Spanish LaLiga club Real Madrid has called an extraordinary meeting of its members for next month to approve new loans to complete the redevelopment its Santiago Bernabeu stadium
Football
Stadia

The Moroccan Government has outlined plans to spend MAD5bn (€456.4m/$483.5m) on a new stadium in the city of Benslimane as part of significant venue investment package targeted at the country’s staging of the 2025 Africa Cup of Nations (AFCON) and co-hosting of the 2030 Fifa World Cup.
Football
Sponsorship & Marketing

Kansas City Current of the National Women's Soccer League (NWSL) has announced railway network CPKC as the naming-rights partner for the club's new stadium, which it claims will be the first venue specifically…
Multiple Sports
Finance & Law

Architecture and design firm Populous has announced a strategic minority investment from private equity firm Providence Equity Partners.
Multiple Sports
Industry Moves

Nick von Doetinchem has left his role heading up OneFootball’s media rights acquisitions to become Legends’ managing director of Central Europe.
Basketball
Media

Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has launched in Spain but with a focus on ticketing and hospitality, in the absence of holding premium sports rights
Football
Stadia

US Soccer and Ticketmaster have announced an agreement that makes the ticketing company the official ticketing partner of the governing body for "the next several years"
Multiple Sports
Finance & Law

Endeavor has lost an appeal lodged in a Californian court against HDI Global Insurance over “commercial property” losses related to the Covid-19 pandemic.
Multiple Sports
Industry Moves

Tom Hill, former chief commercial officer at World Rugby, is to head up a new venture set up by Global Venue Services (GVS) and the Propel collective of sports and health specialists to develop shared…