Stadia

A leading executive with Olympic TOP sponsors Coca-Cola has called on the IOC and NBC to jointly design a new model for leveraging the advertising power of new media.

The concluding session of the first day of the IOC Sports and New Media conference re-emphasised the key values of rights exclusivity, but according to Christopher Murray, Chairman of the Entertainment & Technology Dept of O'Melveny & Myers LLP in Los Angeles: "The web has so radically changed the dynamics of publishing, that with one keystroke anyone can download a CD or video and become a pirate".

UFA SPORTS has extended its existing contract with the Croatian Football Association until the year 2008.

CART has appointed a new president and CEO.

Established figures from the Olympic Television broadcasting establishment asserted their dominance at the IOC Sport and New Media Conference in Lausanne today, but not without some furious objections from television rightsholders who have been frustrated in their own internet ambitions, and others who have succeeded in webcasting other sports.

How can rightsholders control the power of new media to distribute valuable content free on the Internet? This was the question that dominated the second session of the IOC new media conference in Lausanne.

Broadband will replace existing broadcasters once the delivery system is all pervasive in the major markets, delegates were warned at a question and answer session this afternoon at the IOC World Conference on Sport and New Media.

Olympic marketing chief Dick Pound has warned the sports world that the internet is not yet the gold medal winner of money-making as business, sporting and New Media chiefs prepared to begin a special conference on online markets on Monday. For the full story see the FEATURES section of sportbusiness.com.

Dick Pound, Chairman of IOC Internet Committee confirmed today that the Internet and TV rights for the Olympics will remain linked through to the 2008 games but also expressed the expectation that the territorial rights issues that currently prevent live video and audio broadcast over the internet could be solved.

Broadband Sports has partnered with adidas America to create a special area of NBA star Kobe Bryant's official website on AthletesDirect, a division of Broadband Sports, that tells the story behind the advertising campaign for Bryant's new shoe The Kobe.

The future of the British Grand Prix has been secured after an agreement between the Brands Hatch and Silverstone circuits to hold the event at Silverstone for the next 15 years.

Today sees the start of the IOC World Conference on Sport and New Media ? and you can stay up-to-date with all the latest news and views on sportbusiness.com.

Beijing has decided to bring its public toilets up to Olympic gold standards in its pursuit of the 2008 Games, the China Daily said on Monday.

The future of the British Grand Prix has been secured after an agreement between the Brands Hatch and Silverstone circuits to hold the event at Silverstone for the next 15 years.

Murrayfield, the home of Scottish rugby union, could be a possible venue for the English FA Cup final next May.

UK web site Sportinglife.com has partnered with ISP Freeserve to provide content for Freeserve's internet TV portal.

Media reports in the UK suggest the redevelopment of Wembley Stadium has hit a major funding crisis which threatens the entire project.

Quokka Sports is slashing its staff by 20 per cent ? and cannot rule out future job cuts.