Technology

Baseball
Stadia

Ticketing firm SeatGeek has completed the set of major North American sports by agreeing a deal with Major League Baseball (MLB)
Multiple Sports
Media

Swiss telco Sunrise, a subsidiary of Liberty Global, has announced the creation of a new MySports OTT offering powered by the Green Streams streaming platform
Football
Data

The United Soccer League has expanded its data provision agreement with Stats Perform in a deal that runs through at least 2028
Football
Finance & Law

Streaming platform and media company OneFootball is to shrink its headcount from 470 to 320 as it dramatically reduces its cost base in the wake of recent moves into the non-fungible token (NFT) and wider…
Multiple Sports
Sponsorship & Marketing

Swiss virtual advertising firm Aim Sport has had to publish a press release correcting a number of ‘inaccurate statements’ it made after rival company Supponor was found to have infringed its patent by …
Basketball
Technology

The National Basketball Association (NBA) has unveiled new personalised options that would be part of the future live game streaming experience, including the eye-catching feature for fans to scan their…
American Football
Data

Genius Sports has landed a deal with the XFL as its official betting data distribution partner and free-to-play provider as the league heads into its rebooted season after a three-year absence
Multiple Sports
Industry Moves

Media industry veteran Peter Hutton has been appointed to lead the direct-to-consumer offering of sports-focused virtual reality company YBVR
Basketball
Technology

Genius Sports has aligned with the National Basketball Association's Portland Trail Blazers to run immersive broadcasts using the company's Second Spectrum optical tracking technology
Basketball
Technology

The National Basketball Association has partnered with technology company Cosm in a multi-year deal that will see Cosm produce and present select NBA League Pass games using high-definition 'immersive…
Football
Technology

LaLiga Tech, a division of the organising body of the top two divisions of Spanish club football, has announced a partnership with Dutch digital platform Bundeling that it says will help clubs to improve…
Tennis
Media

ATP Media, the global broadcast production and distribution arm of men’s tennis’ ATP Tour, has agreed a deal with automated highlights company WSC Sports to support its scalable content creation and dig…
Ice Hockey
Sponsorship & Marketing

The National Hockey League believes that its digitally enhanced 'dasherboard' technology has already proven of immense commercial value at a local, national and international level despite some glitches…
Multiple Sports
Fan Engagement

AI video technology company WSC Sports is providing Deutsche Telekom with new solutions to improve the reach and engagement of its sports content
American Football
Technology

Verizon and the National Football League have agreed a five-year deal that makes Verizon the coach-to-coach communications carrier across all 30 NFL stadiums
Multiple Sports
Sponsorship & Marketing

The UK High Court of Justice has found that London-based virtual advertising provider Supponor has infringed the patent of Swiss provider AIM Sport, with the company claiming the ruling could also leave…
US College Sport
Technology

Ticket technology platform SeatGeek has agreed a deal with Learfield-owned ticketing solutions company Paciolan that grants SeatGeek reach into Paciolan's college athletics and live events clients for…
Motorsport
Technology

US automotive manufacturer Ford will return to Formula 1 for the first time in more than two decades after entering into a long-term strategic technical partnership with Red Bull Racing