Technology
ANFP, LaLiga Tech partner to create new “Fantasy Movistar” app
LaLiga Tech and the Chilean Professional Football Association (ANFP) have collaborated on a new fantasy football game for Chile’s top division, the Primera Division.
Fanatics hires ex-Google exec Bell to lead card shopping livestream
Fanatics has hired Nick Bell to be the new chief executive officer of Fanatics Live, a newly launched card and collectible livestream shopping division
StarCasinò Sport sponsors VAR in Serie B
Sports infotainment platform StarCasinò Sport has expanded its presence in Italian football by agreeing to become the video assistant referee (VAR) sponsor of Serie B, the second tier of the domestic …
Genius Sports granted temporary betting certification in Massachusetts
Sports data and technology company Genius Sports has been temporarily certified by the Massachusetts Gaming Commission as a licensed sports wagering vendor for 12 months pending final authorization
Electronic Arts Q3 revenues down despite ‘record engagement’ with Fifa 23
Video game developer Electronic Arts has announced a drop in revenues and expected earnings for Q3 despite "record engagement" with its FIFA 23 franchise around the 2022 Fifa World Cup
Six Sport agency agrees partnership with sports metaverse company LootMogul
UK-based sports marketing agency Six Sport has entered into a strategic partnership with sports metaverse company LootMogul to support its growth plans and speed up “the adoption of blockchain gaming b…
Globant backs up Clippers, Fifa and LaLiga deals with Sports Reinvention Studio
Digital consultant and software provider Globant has launched a new service focused on enhancing the fan experience, on the back of several high-profile deals in the sports market
Premier League acquires Sorare equity option as part of major licensing deal
Digital collectibles and fantasy game company Sorare has signed a four-year licensing deal with the Premier League, adding to its licensee agreements with major sports organisations, including the NBA…
Tennis Australia adds more companies to tech start-up programme
Tennis Australia has selected four more companies for its AO Startups programme, which gives companies the chance to have their technology piloted during the Australian Open and in other areas of Australian…
MLSE, Amazon Web Services unveil SportsX innovation project
Maple Leaf Sports & Entertainment subsidiary MLSE Digital Labs has partnered with Amazon Web Services (AWS) to create a new technology-focused research and development program called SportsX, which is d…
Swiss-Ski claims first with uniqFEED virtual advertising, extends with Huawei
Swiss-Ski has claimed a first for snow sports by teaming up with virtual advertising technology company uniqFEED to trial its products, while the national governing body has also extended its sponsorship…
Two Circles acquires Codeware, establishes Melbourne base
The Two Circles agency has established its sixth international office in Melbourne following the acquisition of technology company Codeware
NBA, Meta put VR at heart of deal extension
The National Basketball Association has signed a virtual reality-focused multiyear deal extension with global tech giant Meta
Lingling Liu joins Web3 firm NMKR as head of sports partnerships
Web3 and blockchain company NMKR has appointed Lingling Liu as head of sports partnerships
TSN and Genius Sports air augmented NFL feeds on TSN+
As part of TSN's recent launch of its streaming service, TSN+, the broadcaster has announced augmented game feeds of its National Football League coverage during the playoffs and Super Bowl together with…
Referees to communicate VAR calls at Club World Cup
Further clarity is set to be provided surrounding video assistant referee (VAR) decisions in football, after a 12-month trial was given the green light
Learfield sells digital signage company ANC back to founders
US college sports-focused agency Learfield has sold digital signage and video experience company ANC to sports entertainment agency C10 Media
Australian Open teams up with Roblox to further metaverse efforts
Tennis Australia has furthered the Australian Open’s commitment to exploring the metaverse by launching a new game on the popular online gaming platform Roblox.