Technology

Fifa has struck a wide-ranging deal with digital consultant and software provider Globant which will involve support of the Fifa+ streaming platform and sponsorship of the flagship events of world football’s g…

Gym Class VR, the virtual reality-based basketball app, has officially debuted on the Meta Quest Store and secured additional funding from a series of investors in the National Basketball Association landscape

The Ultimate Fighting Championship (UFC) has teamed up with Meta to deliver its events in virtual reality through its streaming service, Fight Pass

Video assistant referee (VAR) technology is to be introduced into Scottish football later this month, ahead of the originally intended schedule following nearly three years of planning, development and…

Sportfive has signed a ‘multi-year’ agreement to become the global agency of record for Polygon, the blockchain infrastructure provider, as the sports marketing agency targets Web3 as a key pillar of …

Veritone, the US-based technology company, has agreed a strategic partnership with sports betting and data services firm Stats Perform in a venture that intends to open up access to sports broadcasts through…

Ivan Khodabakhsh, the former chief executive of golf’s Ladies European Tour, has joined sports technology firm Swiss Timing as head of innovation.

TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has enhanced its relationship with AS Monaco by becoming the official LED supplier to the Ligue 1 football club

Streaming platform and media company OneFootball has appointed technology entrepreneur and gender equality activist Victoire Cogevina as vice-president of women’s football.

LaLiga has reached an agreement with technology services company Globant that will lead to the formation of a joint venture to drive the development of LaLiga Tech

Membership program, lower League Pass pricing among new features

Global technology company HCLTech announced that it has been named an official cornerstone partner of New Jersey’s MetLife Stadium and digital transformation partner of the National Football League’s New…

TGI Sport, the Bruin Capital and Quadrant Private Equity-backed media and marketing agency, has concluded a trio of acquisitions in the virtual, digital and LED advertising marketplace by agreeing a deal…

Players at the 2022 Fifa World Cup in Qatar will be able to get key insights into their on-field performance through the newly created Fifa Player App, it has been announced

Luka Dončić, star player of the National Basketball Association's Dallas Mavericks, has unveiled a virtual artificial intelligence-powered version of himself called Luk.A

TGI Sport, the Bruin Capital-backed media and marketing agency, has announced its second acquisition in the space of a week, agreeing a deal to buy US-based virtual advertising and virtual product placement…