Technology
Manchester City renews Unilumin LED display agreement
Manchester City has renewed its global agreement with Chinese LED display company Unilumin Sports
EXCLUSIVE: Bruin-owned TGI Sport buys specialist virtual advertising agency ISG
TGI Sport, the virtual advertising technology, media and marketing company part owned by Bruin Capital, has agreed a deal to acquire specialist virtual advertising solutions agency the Interregional Sports…
LaLiga broadens metaverse commitment with StadioPlus and Vegas City
LaLiga, organising body of the top two divisions of Spanish club football, has made further efforts to connect with the metaverse by signing a strategic licensing agreement with StadioPlus and Vegas City…
Qualcomm expands global football portfolio with Copa do Brasil investment
5G technology provider Qualcomm Technologies has announced a partnership with Brazil's domestic football cup competition through its Snapdragon brand
Cricket Australia, ACA seek long-term benefits from VLAST extension
Cricket Australia and the Australian Cricketers’ Association (ACA) have agreed a long-term extension to their partnership with VLAST, a global talent management and activation platform used to automate a…
Sorare expands into basketball through deal with NBA, NBPA
NFT trading platform strikes third deal with a major North American league
Seahawks to open Amazon Just Walk Out store at Lumen Field
The National Football League's Seattle Seahawks have announced plans to open a new checkout-free store at Lumen Field which is powered by Amazon's Just Walk Out technology and enables entry and payment…
Woods, Mcllroy unveil TMRW Sports technology venture
Golf superstars Tiger Woods and Rory McIlroy have teamed up to create TMRW Sports, which will focus on building "technology-focused ventures that feature progressive approaches to sports, media, and entertainment
Seven League’s Ayers looks to the metaverse to unlock ‘dormant IP’ in new business venture
Rematch described as ‘sporting time machine’
Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’
Fundi
UFC taps 4D Sight for virtual advertising trial
The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America
Angel City FC partners with GoBubble to fight online abuse
National Women’s Soccer League team Angel City Football Club has partnered with safety tech company GoBubble in an effort to protect the team’s social media feeds from online abuse.
Wolfsburg signs with Supponor for virtual ads, uniqFEED markets new edition
German Bundesliga club VfL Wolfsburg has entered into a “long-term strategic partnership” with virtual advertising technology provider Supponor.
Genius Sports Q2 revenues up 27 per cent but $4.8m loss posted
Global betting data services company Genius Sports has increased its second-quarter revenues by 27 per cent year-on-year, but the cost of acquiring premium sports rights and buttressing its technology…
PGA Tour aligns with Qualtrics to improve fan experience
The PGA Tour has entered into a multiyear partnership with Utah-based data and analytics research firm Qualtrics in a deal designed to elevate the fan and player experience at tournaments
EA’s Gaudechon hired as CEO of OneFootball Labs
Football media platform OneFootball has appointed long-serving Electronic Arts executive Jean–Charles Gaudechon to head up its new OneFootball Labs venture.
LaLiga taps AI specialist WSC Sports for real-time highlights
AI video technology company WSC Sports has signed an agreement with LaLiga to provide the Spanish football league with real-time video highlights of matches from the top two divisions of the club game
Vivid Seats combines ticketing with fantasy sports, announces record second quarter
US online ticket marketplace Vivid Seats has launched a new product combining ticketing with daily fantasy sports (DFS) as it today (Tuesday) reported record quarterly financial results
Portuguese clubs turn to LaLiga Tech to tackle fake merchandise sales
Clubs from Portugal’s top two divisions are to tackle the sale of illegal merchandise by using the ‘Brand Protection’ offering from LaLiga Tech, the technology services arm of Spain’s LaLiga.
The