Technology
USL seals 10-year Legends partnership to drive business growth
The United Soccer League has secured a multifaceted 10-year partnership with premium experiences company Legends, which is designed to "drive the next evolution of the USL’s business."
Sports Matters Academy explores the metaverse
The metaverse has been one of the most hyped technology concepts of the past year, potentially offering dramatic new opportunities in the sports and entertainment industries
Sports betting technology firm pursues a more visualized future for the industry
The Pennsylvania-based founders of OneTwoSee, who were influential in integrating live statistics into game broadcasts, are now looking to fundamentally update the sports betting experience through their new technology venture, Epoxy.ai. US Editor Eric Fisher reports.
Hong Kong Premier League to implement VAR after ‘receiving HK$10m grants’
The Hong Kong Football Association (HKFA) has announced it is seeking to implement Video Assistant Referee (VAR) technology in the Hong Kong Premier League from the start of the 2023-24 season
New Wimbledon commercial team looks to US, India and China for next wave of growth
New commercial director Henderson has strong contacts in Asia through earlier IMG role
AELTC focusing on brand building and fan engagement for long-term commercial returns
Ready, player? How sport can prepare for life in the metaverse
Microsoft technologist Jesus Serrano talks to Kevin McCullagh about the promise of the metaverse and how sports organisations should approach this burgeoning tech space.
Aser invests in sports broadcast technology start-up Sponix
Aser Ventures, the investment vehicle headed by Andrea Radrizzani, has acquired a stake in Sponix, the Doha-based sports technology start-up
IBM launches new digital fan engagement features for Wimbledon
Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
Stats Perform to launch PressBox suite on June 29
On June 29th, we will be showcasing our PressBox suite, which encompasses a multitude of products and services we offer that help businesses engage better with their sports viewing audience.
Prediction game developer Tally Technology closes $4m seed funding round
Tally Technology, the US-based developer of free-to-play prediction games for brands and sports rights-holders, has announced the closing of a $4m (€3.8m) seed funding round.
Opta Vision set to drive in-game engagement
Stats Perform’s launch of Opta Vision is set to strengthen the ability of sports broadcasters to engage a full spectrum of viewers with data-driven insights that enhance the narrative surrounding the action on the screen.
Pixellot completes $161m Series D funding round
Large-scale fundraising designed to accelerate company’s global market expansion
New TDI unit aiming to ‘conquer’ entire betting market, says Gaudenzi, as two jobs advertised
ATP chairman Andrea Gaudenzi has described how Tennis Data Innovations, the new data unit for the men’s tennis tour, wants to “conquer” the entire betting market and end the unlicensed distribution of th…
Navigating data challenges to ‘own the fan journey’ with Genius Sports
Josh Linforth, managing director of media and engagement at Genius Sports, explains how the sports data and technology company is utilising gamification and advanced ad-tech solutions to enable partners to explore fresh opportunities.
Infront X unveils new executive team as Sharpe exits
Infront X, the sports marketing agency’s digital and technology subsidiary, has unveiled a personnel restructure that includes the departure of Philip Sharpe, managing director and chief operating officer, a…
Nike to discontinue its running app in China
Sportswear brand Nike has announced it will discontinue its Nike Run Club app in China
WSC Sports builds on Liga ACB association with FC Barcelona deal
AI video technology company WSC Sports has further enhanced its presence in basketball by agreeing a deal with FC Barcelona
Clippers unveil planned halo board for forthcoming Intuit Dome
Video display is set to be the largest of its type ever in an arena setting