Technology

Fresh from being named the Collins English Dictionary word of the year for 2021, ‘NFT’ (Non-Fungible Token) is the acronym on the lips of every C-level executive in sport.

Sports data and betting services company Genius Sports has struck the first tracking data and broadcast augmentation deal in Portuguese football with Primeira Liga club S.L. Benfica

Veritone, the US-based artificial intelligence technology company making increasing moves in the sports sector, has widened its agreement with the United States Golf Association to include the programmatic…

Tim Mangnall, chief executive of specialist NFT advisory company Capital Block, provides seven pointers for launching a digital collectible offering

Liga ACB, the top division of Spanish basketball, has entered the metaverse with the launch of a new mobile gaming application

Velon, the team-owned marketing and media company for professional road cycling, has announced fitness tracking technology provider Whoop as its new official data partner

ATP Media, the broadcast arm of ATP Tour in men’s tennis, has appointed UniqFEED to provide a virtual advertising solution for this week’s Madrid Masters tournament, enabling gambling brand and tournament spo…

It would be understandable if the flood of sports clubs, organisations, events and athletes who have embraced non-fungible tokens (NFTs) in recent months had been hypnotised by the numbers emerging from…

Two leading Australian sports industry academics distil five key challenges for sports industry leaders, identified at last month's SportNXT conference in Melbourne.

Blockchain fan token platform signs another set of club-level deals

Drew Crisp, Liverpool’s senior vice president of digital, explains the importance of first-party ownership of fan data in the modern digital world, how he’s transformed the club into a ’targeted marketing powerhouse’, and how that has helped to boost sponsorship revenues.

Indian telecommunications company Tata Communications has extended its agreement with the MotoGP motorcycling series

Eleven, the media group owned by Aser Ventures, has said its content and technology deal with Fifa does not put it in competition for viewers with the governing body’s new streaming platform Fifa+. Frank Dunne speaks to Pedro Presa, group chief adviser for DTC and strategic projects.

Ownership component is part of an expanded three-year agreement

Event is a first involving a major football league

The All England Lawn Tennis and Croquet Club, the organiser of the Wimbledon tennis grand slam, has announced that it is working with New Zealand-based NFT platform Glorious to explore a potential digital…