Technology
Microsoft-backed GSIC launches sports tech base in Singapore
The Global Sports Innovation Centre, the sports technology industry network backed by software giant Microsoft, yesterday officially opened its new Asia-Pacific base in Singapore
Mets, Wicket partner to introduce facial ticketing at Citi Field
Major League Baseball's New York Mets have partnered with computer vision software company Wicket to introduce facial authentication at Citi Field, including voluntary facial ticketing for fans and facial …
NFLPA, DraftKings strike agreement for gamified NFTs
Union continues to exploit new opportunities in emerging sector
Legends appoints ex-Inter Milan executive Gandler amid international push
Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Former Omnigon, iX.co executives form Next League
Tech services firm to have heightened focus on relationships, culture
NLL secures multiyear Grabyo extension
The National Lacrosse League has secured a multiyear extension with cloud video production platform Grabyo ahead of the 2021-22 season
Sony named Manchester City’s Virtual Fan Engagement Partner
English Premier League club Manchester City has added to its sponsorship portfolio by signing up multinational technology company Sony
BCCI ‘bans sponsorship deals with cryptocurrency exchanges’
Some Indian Premier League cricket teams are reported to be unhappy about an order from the Board of Control for Cricket in India barring them from agreeing sponsorship deals with cryptocurrency exchanges
Premiership Rugby agrees five-year Ticketmaster deal
Premiership Rugby, the organising body of the top division of English club rugby union, has agreed a deal with Ticketmaster Sport to become the competition’s 'Official Ticketing Partner' for the next f…
Horizm hires Nielsen and Nike executives Loader and Albuquerque
Digital inventory management company Horizm has added two senior hires to its commercial team, appointing Steve Loader from Nielsen Sports to head up its digital brand partnerships division and former…
Webinar replay | Understanding NFTs and the value proposition for sport
In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Dream Sports valued at $8bn after new funding round
Indian fantasy sports operator Dream Sports has raised $840m (€742.2m) in a new funding round that has valued the company at $8bn.
Supponor to provide ‘next-generation’ virtual advertising solution to Bayern Munich
Virtual advertising solutions provider Supponor has extended its exclusive deal with German football champions Bayern Munich, in a move which will see the company supply its next-generation Supponor AIR…
MLB expands its relationship with Adobe
League deepens its tie with US software giant
Nascar racing at full speed to establish significant presence in the metaverse
Nascar managing director of gaming and esports Nick Rend tells SportBusiness why the stock car series is placing as much of a priority on establishing an all-encompassing digital presence as one in the physical world. Bob Williams reports.
Major events, digital tech to power Singapore’s post-pandemic comeback
Sport Singapore is leaning on two pillars, major event hosting and digital technology, to support the Asian city state's re-emergence as a regional sporting hub after the Covid-19 pandemic
What does the metaverse mean for sport?
In association with Agora.
NFL creates ticketing-focused NFT offering
Virtual commemorative tickets to be provided for select games this season