Technology
Cricket Australia appoints Rise Worldwide to sell virtual inventory in India
Cricket Australia (CA) has selected Rise Worldwide as its exclusive virtual sponsorship sales agency in India on a four-year term.
Deltatre adds NHL to major league portfolio
The National Hockey League (NHL) has become the fourth North American major sports league to align with Deltatre, with the sports technology company introducing a new digital experience.
Sharma’s $300m Bluestone fund invests in Magnifi
Bluestone Equity Partners, the private equity fund founded by Bobby Sharma, a former executive at IMG and the National Basketball League, has invested in Magnifi, an AI-powered video editing technology…
RFEF set to bury hatchet and award Mediapro VAR contract
The Spanish Football Federation (RFEF) has provisionally awarded its video assistant referee (VAR) services to the Mediapro agency and broadcast production group, while Hawk-Eye has been given a contract to provide semi-automatic offside detection technology (SAOT).
Basketball leagues, federations introduce AI tech under long-term Fiba-Genius deal
Fiba has announced a major expansion to its long-term agreement with Genius Sports, with the deal to provide leagues and national federations with access to an AI-powered automated player tracking system for the first time.
Sportradar, TDI launch betting, media products as deal signed off
Sportradar and Tennis Data Innovations have started to roll out a suite of ATP Tour betting and media products after signing off a major six-year rights contract
Endeavor Streaming to deliver TNA Wrestling’s revamped OTT service
Endeavor Streaming has been hired by Anthem Sports & Entertainment's TNA Wrestling to distribute a global, on-demand streaming service TNA+ that will launch on January 5
World Archery turns to Joymo as OTT services provider
World Archery has appointed Joymo as the exclusive provider of its owned and operated OTT streaming service in a “multi-year” agreement.
UniqFEED names Esporsa as marketing partner in the Middle East
Swiss virtual advertising technology and service provider uniqFEED and United Arab Emirates-based sports marketing agency Esporsa have struck a partnership deal to provide virtual advertising technology…
Vertical growth – how LaLiga is enhancing its digital portrait with WSC Sports
LaLiga’s renowned digital strategy is evolving thanks to the support of technology providers like WSC Sports, which is providing highlights in a vertical, portrait format following the relaunch of the league’s official mobile app.
IMG Digital Trends Report pinpoints smart stadia, AI and women’s sports engagement
Improved monetisation and cost savings through smart stadiums, heightened use of generative AI by rights-holders and harnessing women’s sports properties’ underlying engagement are three of the main tre…
Recast relaunches with overhauled business model
UK-based streaming platform Recast has relaunched following its recent administration and takeover by Content Technology Partners (CTP), shifting away from being a content destination in itself
UCI’s Track Champions League gets metaverse treatment for London finale
This weekend's International Cycling Union (UCI) Track Champions League in London is to enter the metaverse in a bid to engage with fans worldwide, Warner Bros
Sportradar hired as tech provider to Caribbean betting operator
Sports data and betting services company Sportradar has been hired by Caribbean and Latin American betting operator Caribbean Cage as its official technology and services provider in the Caribbean and…
AFL appoints TGI Sport for stadium signage and content contract
The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.
TNT Sports to show NBA, NHL, US Soccer games at Cosm’s immersive venues
Technology and entertainment company Cosm and pay-TV broadcaster TNT Sports have announced a multi-year deal for Cosm to produce and present live sporting events from TNT in immersive 8K+ at its planned…
UniqFEED deploys virtual advertising tech for first time in football with ÖFB deal
UniqFEED has secured the first football-specific deployment for its virtual advertising technology having been chosen by the Austrian Football Federation (ÖFB) and its marketing partner, the Sporteo agency, to provide its services at the forthcoming ÖFB Cup game between Grazer AK and SK Sturm Graz.
Lakers RSN Spectrum SportsNet launches first D2C product
Spectrum SportsNet, the regional sports network (RSN) that airs Los Angeles Lakers National Basketball Association games and content, has announced its first direct-to-consumer (D2C) streaming subscription…