Technology
Sunset+Vine targets second screen innovation through EBK GP deal
Sunset+Vine, the UK-based sports production and media company, has agreed a live production, content and media agency deal for the new E-Bike Grand Prix (EBK GP) Racing Series
Stadion partners with LiveLike
Companies to create combined set of enhanced digital experiences
LeagueApps completes $15m Series B financing round
Youth sports entity attracts wide array of high-profile investors
PokerStars named as F1’s Europe-facing betting sponsor until 2023
Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…
Spalk completes $3m Series A funding round, led by Greg Norman Company
New Zealand-based remote production start up Spalk has announced that it has completed a $3m (€2.5m) Series A investment round, led by its long-time backer The Greg Norman Company.
MSE develops NFT collections for Wizards, Capitals
Forthcoming digital releases include free components, physical collectibles
European Tour’s Hack to take on CEO role at Hawk-Eye
Sports technology company Hawk-Eye Innovations has announced the European Tour's Rufus Hack as its new chief executive
Trail Blazers sign jersey patch deal with StormX
Multiyear pact extends sponsorship activity by cryptocurrency companies
Toldright seeks to provide talent answer to perfect storm in sports video
Seeking to leverage emerging trends in the American gig economy, a Florida-based company has developed a talent network connecting experienced sports video production personnel with the accelerating content demands of a wide range of entities. US Editor Eric Fisher reports.
Tokyo 2020 sailing, swimming and golf venues to host 5G technology
The Tokyo 2020 Olympic Games will see three of its venues connected with 5G technology, delivering “innovative sports viewing experiences”, organisers have revealed.
TikTok signs Wrexham sponsorship, live streaming deal with Burnley Women
Video-sharing platform TikTok has announced two new partnerships within UK football, agreeing deals to become the title sponsor of Wrexham AFC and a live-streaming and content-creation partner of Burnley…
Buzzer closes on star-laden $20m Series A funding round
Jordan, Gretzky, Mahomes, Osaka among bevy of icons supporting company
NHL, Sportradar strike 10-year extension for global data rights
New contract term carries sharply heightened focus on legal sports wagering
Catapult acquires SBG Sports, embarks on equity raising
Australian software solutions company Catapult Group has agreed a deal to acquire UK-based sports data firm SBG Sports amid plans for increased investment in technology, data science, and scale capacity…
How F1 is using AI to plan trackside sponsorship inventory
When Formula 1 looked to restart its 2020 calendar following a Covid-enforced hiatus it wanted to provide more predictability to the exposure it could guarantee for sponsors. SportBusiness examines how the motorsport developed a machine learning tool for the task.
Murray Barnett | How to make the right decisions when going ‘over the top’
Murray Barnett, a sports media and commercial expert formerly of F1, World Rugby and ESPN, and director of new OTT consultancy D2C Sport, says sports rights-holders needs to be wary of getting the wrong advice when developing a streaming service
LPGA enhances data and analytics with expanded KPMG partnership
KPMG, the American audit, tax and advisory firm, has expanded its partnership with the Ladies Professional Golf Association by becoming the organization's official data and analytics partner
Incoming Eliteserien rights-holder TV2 makes VAR proposal
Norwegian commercial broadcaster TV2 has offered to introduce a Video Assistant Referee system for domestic football competitions for when it takes over the broadcast rights in 2023