Technology
Professional Squash Association increases stake in Sports Data Labs
The Professional Squash Association has increased its equity stake in technology company Sports Data Labs, striking a deal through its new commercial arm, Squash Media & Marketing
Mediapro appointed as provider of VAR services for Concacaf
International rights agency and production group Mediapro has been selected by the Confederation of North, Central America and Caribbean Association Football (Concacaf) to supply and implement video assistant…
Sports NFTs look to establish staying power
Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports
NRK agrees deal with WSC Sports to deliver Euro 2020 highlights
NRK Sport, the sports division of Norwegian public broadcaster NRK, has agreed a deal with artificial intelligence company WSC Sports to deliver automated real-time highlights of its coverage of the forthcoming…
IOC signs with nWay to introduce first-ever Olympic NFTs
The International Olympic Committee has teamed up with mobile gaming developer nWay, a subsidiary of Animoca Brands, to create the first Olympic-themed non-fungible tokens
Arsenal appoints Horizm to manage and grow digital assets
Arsenal has announced that it has appointed digital inventory management company Horizm to help the club identify new digital revenue streams and maximise income from its digital assets
RugbyPass acquires Sports Analytics
Sky New Zealand-owned digital media platform RugbyPass has moved to acquire sports data and analytics company Sports Analytics
Euroleague Basketball launches Final Four NFT
Euroleague Basketball is launching its first non-fungible token (NFT) collection to celebrate its end-of-season showpiece, the 2021 EuroLeague Final Four
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
Burnley partners with YellowHeart to explore blockchain-based ticketing and merchandise
Premier League football club Burnley has announced that it is to begin working with non-fungible tokens (NFT) marketplace YellowHeart, to explore the use of the blockchain technology for ticketing and…
ShotTracker to provide Big 12 basketball with analytics technology
Company builds out its presence in college sports further
Hawk-Eye technology to be deployed across all US Open courts
The United States Tennis Association, along with the ATP men’s and WTA women’s tours, has announced that the 2021 US Open will move to fully electronic line-calling.
Sportradar signs marketing data-oriented pacts with Jets, Ravens
Company is back within the NFL after losing the league's global data rights
Verizon expands 5G rollouts at NBA, NHL venues
US telecom giant furthers its venue installations of advanced mobile technology
MLS develops two-pronged approach for NFT debut
Limited-edition release to be joined auction-style issues
Bellator strikes deal with Epik Prime to develop NFTs
MMA promotion becomes latest to venture into quickly growing space
Microsoft takes up Global Partner status at LaLiga in expanded technology-focused deal
Spanish football’s LaLiga has expanded its association with technology giant Microsoft in a deal that the two parties claim will “digitally transform football globally”.
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K League enters NFT market with Blueberry deal
Korean football’s K League has signed a deal with non-fungible token (NFT) developer Blueberry NFT.