Technology

Mobile commerce company VenueNext, now a part of payment processing company Shift4 Payments, is beta testing a new mobile self-checkout system for both merchandise and food and beverage that is aimed at helping transform the in-venue fan experience. US Editor Eric Fisher reports.

Experimentation of advanced umpiring system set for Class A level of MiLB

Ongoing Covid-19 pandemic helps forge new areas of sports sponsorship

Company gains sponsorship rights, will supply league with digital workspace solutions

Tokyo postponement has hampered Beijing 2022 activations  But domestic sponsor roster includes some intriguing new tech entrants

Major League Baseball's San Diego Padres are partnering with mobile payment technology company Tappit to take Petco Park cashless in order to help eliminate Covid-19 risks and improve the fan experience

Portuguese Primeira Liga club Benfica has become the latest major football team to agree a deal with digital inventory management company Horizm

Jamie Cunningham, advisor to the board of virtual advertising solutions firm UniqFEED, says broadcasters should be incentivised to include virtual advertising in their sports coverage by receiving a share of the revenues generated. He argues such a model could help to maintain rights fees in the face of Covid-19 and a changing media landscape

Sports technology provider Deltatre has struck a multiyear agreement with Major League Soccer to become the league's web technology provider.

Velon, the team-owned marketing, media and technology company for pro-road cycling, has announced that it has renewed its agreement with RCS Sport, organiser of the Giro d’Italia to provide live rider d…

The British and Irish Lions turned down an offer by Rugby Australia to host this summer's tour against South Africa, according to the BBC

Clubhouse, the audio-only, real-time, invite-only social app that lets users engage in virtual ‘rooms’, has exploded onto the social media stage recently. David Brake, consultant with specialist digital agency Seven League, outlines the benefits and risks to using the platform for sports rights-holders.

Golf’s PGA Tour has become the latest sports property to team up with Amazon Web Services (AWS) in a deal that names the company as the official cloud provider of the organisation.

Leading sports drink brand Gatorade has made a move into the wearable-technology industry by launching the Gx sweat patch and Gx app

This weekend's Diriyah E-Prix offers an opportunity for Saudi future-city project NEOM to reboot its sponsorship strategy after it lost two key deals in the esports sector. But will a partnership with the Mercedes EQ team succeed in repositioning the Kingdom? Ben Cronin talks to sports partnership director Neal Coupland.

Italian Serie A football club Udinese has joined forces with the Infront agency to utilise its Dacia Arena to test new technology designed to aid the safe reintroduction of fans to stadia