Technology
NFL expands data deal with Genius Sports for streaming service
Genius Sports has expanded its deal with the National Football League to supply NFL+, the league's video streaming subscription service, with data-driven on-screen graphic overlays during game broadcasts
How AI-driven technology can deliver impactful coverage for emerging and niche sports
Pixellot’s AI-driven automated technology is removing financial barriers that previously held back smaller leagues in their efforts to produce and distribute high-quality coverage, according to CEO Alon Werber.
Sportradar to develop Tennis Channel’s US streaming service
Sportradar has been hired by Tennis Channel to help create the network's direct-to-consumer streaming service which will include access to its linear channel and other original content
Peloton’s NBA-WNBA agreement includes new ways to watch games
The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
How do broadcasters deliver what different generations want from live sports?
Genius Sports’ Head of Sports and Broadcast, Jonny Katanchian, shares his thoughts on how broadcasters can create a viewing experience that appeals to all.
Sportradar, Genius hit by US lawsuits over streaming patents
Panda Interactive, a Las Vegas-based sports technology company, has filed two separate complaints against Sportradar and Genius Sports for what it claims is infringement on its foundational interactive streaming technology patents.
Monumental Sports Network launches D2C service
Monumental Sports Network has unveiled its direct-to-consumer subscription service for local fans of the National Hockey League's Washington Capitals, the National Basketball Association’s Washington W…
UFC adding virtual branding to Octagon in deal with 4D Sight
The Ultimate Fighting Championship has signed a multi-year deal with 4D Sight to use its virtual advertising technology to place digital sponsorships on the Octagon canvas during select UFC telecasts
WBD’s Georgiou among investors in new athlete fund
Athletico Ventures, the athlete investment fund set up by former Sportfive executive Arthur Bernard, has today (Thursday) launched its first collective vehicle dedicated to investing in start-ups
NHL considers digital ad board changes after fan complaints
The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23
Don’t play safe – the HockeyAllsvenskan’s blueprint for digital success
WSC Sports is helping to fuel the Swedish HockeyAllsvenskan’s game-changing digital strategy, creating new engagement opportunities inside and outside arenas.
Commercial Sports Media launches sports tech investment arm
Commercial Sports Media (CSM) is looking to leverage the fast growth of sports technology companies across the Nordic region with the creation of an investment arm to service the sector
Dorna rolls out MotoGP tech strategy with GoPro deal
Motorcycling’s MotoGP continues to place a focus on technology-led commercial deals after a new agreement was secured with GoPro.
SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
NHL’s Vegas Golden Knights signs streaming deal with ViewLift
The National Hockey League's Vegas Golden Knights has agreed a multi-year deal with streaming distributer ViewLift for a streaming service for the team's local broadcasts
IBM powers US Open AI commentary and analysis
The United States Tennis Association has announced digital fan features appearing on USOpen
Incoming Chelsea shirt sponsor agrees TGL analytics deal
Infinite Athlete has unveiled an agreement to provide its data technology to the new TGL team golf league
Flutter, Fox shut down betting platform amid heightened competition
Flutter Entertainment and Fox Corporation have announced the closure of sports betting platform Fox Bet as competition in the burgeoning US sports gambling market intensifies