Technology

Football
Technology

The French Football Federation (FFF) has hailed the successful experiment of equipping the referee with a microphone for Friday’s Ligue 1 game between Olympique Lyonnais and Nantes.
Media

While a 'typical' fan doesn't exist, most of the audiences today have a growing digital appetite, crave personal experience, counter conventional beliefs, and want to be engaged on their terms
Football
Sponsorship & Marketing

Kansas City Current of the National Women's Soccer League has extended its deal with ticket technology platform SeatGeek as the club gets set to open the first women's soccer-specific stadium in 2024
Football
Finance & Law

Chiliz, the owners of the Socios fan token and fan engagement platform, has acquired a 20-per-cent stake in sports memorabilia company MatchWornShirt
Baseball
Sponsorship & Marketing

Major League Baseball has entered into a wide-ranging sponsorship agreement with Zoom that affords the communications platform exposure during in-game replay reviews, television broadcasts and at the league…
Tennis
Technology

Tennis Data Innovations has undergone a process of putting in place “foundation stones” to establish deeper data points in the sport, according to chief executive David Lampitt.
Basketball
Technology

The National Basketball Association (NBA) has announced a 'multi-year' agreement with Sony’s Hawk-Eye Innovations, which will deploy its 3D optical tracking technology across the league starting with t…
Motorsport
Sponsorship & Marketing

Formula One has renegotiated its global agreement with the Interregional Sports Group (ISG) covering the marketing of its betting sponsorship rights using virtual advertising technology so that the deal…
Basketball
Data

Sports data and betting services company Genius Sports and its Second Spectrum subsidiary have expanded their deal with the National Basketball Association (NBA), with the respective parties working together…
Esports
Technology

The World Squash Federation (WSF) has closed a deal with the Virtual Sports Association and game design studio One Hamsa centred on the endorsement of virtual reality game Racket:Next
Netball
Data

Data platform technology company Pumpjack Dataworks has been brought in by World Netball to help deliver the governing body’s growth strategy.
US College Sport
Fan Engagement

The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…
American Football
Data

The Los Angeles Rams and Kraft Analytics Group (KAGR) have announced a multi-year agreement to collaborate on data innovation and analytics in a bid to promote greater fan engagement
Baseball
Sports Betting

Major League Baseball has named FanDuel a co-exclusive official sports betting partner in North America in a multi-year deal that will include FanDuel's app and OTT platform FanDuel+ airing MLB
Motorsport
Technology

IndyCar and NTT Data have announced a redesign to the IndyCar mobile app to enhance users' experience ahead of the 2023 season, which starts this weekend, March 3-5, in St. Petersburg, Florida
Football
Stadia

Major League Soccer has unveiled a 'multi-year' agreement with Ticketmaster to replace SeatGeek as the league's official ticketing partner as the league begins its 28th season
Football
Data

Major League Soccer has agreed a multi-year deal with sports technology companies Sportec Solutions and Deltatre to create data feeds from all MLS matches for Apple’s MLS Season Pass service.
Basketball
Finance & Law

AI-based video tracking and analytics company Videocites has received $10m (€9.4