American Football
Dublin, Berlin eyed for expanded NFL International Games slate
The potential for a domestic package of international NFL rights to be sold is beginning to take shape, with as many as eight games outside the US planned for 2025.
NFL, On Location renew hospitality ties to 2036
Endeavor-owned hospitality company On Location has renewed one of its key contracts, extending with the National Football League, its founder, until 2036
Cosm deals with NFL for ‘shared reality’ game rights
Cosm, the immersive technology and entertainment company, has reached an enhanced agreement with the National Football League to show live matches for the rest of the 2024 season.
Fox Deportes, Telemundo to both air Super Bowl LIX
Boosted by growing Spanish-language audiences for the Super Bowl, Fox Deportes and Telemundo have announced that they will both be airing Super Bowl LIX in February 2025
Rams, Genius offer NFL in-game highlights first
The Los Angeles Rams has become the first NFL team to provide fans with data-driven in-game highlights through an agreement with Genius Sports that will provide additional ad inventory for Verizon.
Samsung to promote TV range in UK-facing NFL deal
Samsung Electronics is to become the official TV partner of the National Football League (NFL) in the UK and Ireland.
EXCLUSIVE: Cisco goes international with NFL sponsorship
Digital technology firm Cisco is expanding its agreement with the National Football League (NFL) to include international rights, SportBusiness understands
TV2 Denmark returns for ‘different’ NFL deal
TV2 Denmark has agreed a 'multi-year' NFL rights deal just over six months after ending its previous contract one year early to step away from the sport.
NFL takes crypto plunge with Bitpanda
More than two years after loosening its restrictions on blockchain sponsorships, the NFL has agreed its first central deal in the space with cryptocurrency trading firm Bitpanda.
ITV’s NFL highlights show discontinued
ITV will no longer show its weekly National Football League highlights programme in the UK this season
NFL’s Browns seals 20-year stadium naming deal
The Cleveland Browns' 20-year contract would cover any potential move to a proposed $2.4bn domed stadium in Brook Park.
Comcast carriage row hits Big Ten entrants
Oregon, UCLA, USC, and Washington have seen the start of their era as Big Ten Conference schools blacked out to Comcast customers in their home markets, as the latter’s Big Ten Network carriage row rumbled into the start of the new season.
Comcast extends Levi’s Stadium deal
Media and technology company Comcast has become the latest technology-based founding partner of Levi's Stadium to announce an extension with the home of the San Francisco 49ers
NFL opens up to $12bn private equity investment
The National Football League (NFL) has become the last US major sports league to allow private equity investment after its owners voted for a rule change that could see up to $12bn (€10.77bn) of new funds invested in the league.
Infront to sell Seattle Seahawks sponsorships in DACH
The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.
NFL Game Pass added to DAZN’s Prime Video offering
NFL Game Pass will be available on Amazon Prime Video as an add-on in several of the league's key international markets thanks to a deal struck by the service's global distributor, DAZN
Judge overturns $4.7bn Sunday Ticket ruling
A federal judge has overturned the verdict of a class-action lawsuit that ordered the National Football League to pay $4.7bn (€4.3bn) to subscribers of Sunday Ticket, the league’s domestic out-of-market broadcast package.
NFL bags Sony to fill high-priority headphone category
The National Football League (NFL) has ended its search to fill one of its flagship sponsorship categories after signing Sony in a deal which includes the league’s official headphone rights.