American Football
McMahon, Luck settle XFL breach of contract lawsuit
Legal resolution arrives just weeks before scheduled start to trial
NFL fills pizza sponsorship category with Little Caesars
The National Football League has signed up Little Caesars as a new sponsor, designating the Detroit, Michigan-based chain as the league's official pizza in a multiyear agreement
ELF strikes streaming deals with Eleven in Italy and Southeast Asia, iQiyi in China
The European League of Football (ELF) has announced media rights agreements with Chinese streaming platform iQiyi in China and international streaming platform Eleven across Italy and Southeast Asia
European League of Football strikes deal with Hungary’s Network4
The European League of Football has secured a new broadcaster in Hungary after striking a deal with media group Network4.
The American football league, which is led by former ProSiebenSat
XFL completes global media rights agreement with Disney, ESPN
Deal for spring football league builds in part on successful Hollywood career of Dwayne "The Rock" Johnson
Germany’s American football league finds new home in Sportdeutschland.TV
Online streaming service Sportdeutschland
NFL secures La-Z-Boy sponsorship in the UK and Ireland
The National Football League (NFL) has signed a regional sponsorship contract with sofa brand La-Z-Boy that covers the UK and Ireland
Saran to follow Istanbul Rams’ European League of Football debut
The Saran Media Group agency has acquired rights to the European League of Football in Turkey, as the Istanbul Rams prepare to make their debut in the American football competition for the 2022 season
USFL revival begins with solid showing
Season-opening game draws projected domestic audience of 3 million
XFL threatened with legal action over new brand identity by Togethxr
The revived XFL has been threatened with legal action by media and commerce company Togethxr over the spring-season American football league's newly-released brand identity
XFL unveils new brand identity, merchandise ahead of 2023 return
The XFL has unveiled a new brand identity ahead of its planned return in February 2023, as well as a new slogan: “Tomorrow’s League Today.”
Overtime partners with Newton for OT7 seven-a-side league
Digital sports media network Overtime is partnering with National Football League quarterback Cam Newton to develop the seven-a-side American football league OT7.
Sampson Yimer | Lessons from the Super Bowl halftime show
Sampson Yimer, senior vice president, sponsorship consulting, Momentum Worldwide, asks whether February's Super Bowl halftime show was about connecting with a younger demographic or leveraging middle-aged nostalgia
Original USFL owners sue Fox Sports to block spring league’s reboot
The revived United States Football League has been hit with a lawsuit by a group of owners and executives from the original USFL, which is aiming to block equity partner Fox Sports from launching a new s…
Excel Sports Management acquires executive search firm Nolan Partners
US-based sports agency Excel Sports Management has agreed to acquire sports and entertainment executive search firm Nolan Partners to operate as a new vertical within Excel’s Properties division.
Kayo appoints former NFL marketing manager Hefele as executive director
Former National Football League marketing manager Cate Hefele has been appointed as executive director of Kayo, the subscription streaming platform owned by Australian pay-television broadcaster Foxtel
XFL to serve as NFL’s ‘Petri dish’ as part of strategic partnership
Ahead of its planned comeback in 2023, the revamped XFL has announced a strategic partnership with the National Football League which is focused on player health and safety, and innovation
Gabrielle Union, Christina Aguilera join Angel City FC investor group
National Women's Soccer League expansion team Angel City FC has brought in superstar entertainers Gabrielle Union and Christina Aguilera to its expansive investor group