American Football
USFL to stage playoffs, title game in Canton, Ohio
The revived United States Football League will stage its inaugural playoffs and championship game at Tom Benson Hall of Fame Stadium in Canton, Ohio, following an agreement with Hall of Fame Village, …
USFL completes data, integrity pact with Sportradar
Pact marks another key step in advance of revived league's debut
FCF to play second season at Atlanta’s Pullman Yards
Startup American football league to play at popular movie production site
Deloitte signs tech-focused sponsorship with Hollywood Park
Professional services giant Deloitte has signed a sponsorship agreement with Los Angeles' Hollywood Park sports and entertainment complex
NBC, Fox to make history with joint airing of USFL opener
Competing US broadcast networks join together to boost fan interest in league
Bet365 expands deal with Genius Sports to include international NFL betting streaming rights
Sports data company Genius Sports and bookmaker Bet365 have expanded their long-term agreement to cover an enhanced package of sports video content, including NFL betting streaming and data rights outside…
Fan Controlled Football embraces crypto, NFTs with $40m investment round
Fan Controlled Football, the startup indoor American football league where fans are given a wide array of latitude in the league’s on- and off-field decisions, has closed a $40m (€35m) Series A investment rou…
NBC joins Fox as USFL domestic broadcast partner
NBC Sports will join Fox Sports as a domestic broadcast partner of the revived United States Football League, with NBC carrying 21 games and Fox airing 22 of the 43 total games in the league's debut season
Genius Sports gains equity in CFL Ventures as part of data pact
Landmark deal will see global sports data provider powering the entire CFL digital infrastructure
NFL recruits DSM’s Steinforth to lead German business
American football’s National Football League has named Alexander Steinforth its new general manager in Germany.
New-look USFL turns to the past for initial team identities
Eight-team plan for 2022 revives franchise cities, names, and logos from 1980s
USFL unveils leadership team ahead of 2022 comeback
The United States Football League has unveiled its senior management team ahead of a planned comeback in spring 2022, with Fox Sports principally involved as a minority equity partner and official broadcast…
XFL appoints multiple new executives, including former Bills CEO Brandon as president
Ahead of its planned comeback in 2023, the XFL has appointed Russ Brandon, former chief executive of the National Football League's Buffalo Bills, as its new president
Fan Controlled Football sets plans to return in 2022
Startup American football league to stage its second season with eight teams
Ex-World Rugby boss Gosper impressed by NFL’s ‘focused commercial culture’
Brett Gosper, the former chief executive of World Rugby, speaks to SportBusiness about his new role as the NFL’s head of Europe and the UK ahead of this weekend’s NFL London Games at the Tottenham Hotspur Stadium.
NBA’s Spurs sign up Socios.com, Moravia Health builds Philadelphia sports presence
The National Basketball Association’s San Antonio Spurs has become the latest sports team to sign up blockchain provider Socios.com to its sponsorship portfolio.
NFL selects quintet of hip hop stars for Super Bowl LVI halftime
League looks to tie further into Los Angeles site for upcoming title game
NFL, NFLPA enter NFT landscape with Dapper Labs partnership
The National Football League and National Football League Players Association have made a major move into the non-fungible token (NFT) ecosystem by securing a partnership with Dapper Labs, the Canadian-based…