American Football
NFL remains fully planning for full stadiums this fall
League, union also set 2022 salary cap ceiling of $208.2m
Sportradar signs marketing data-oriented pacts with Jets, Ravens
Company is back within the NFL after losing the league's global data rights
Telemundo secures US Spanish-language rights to Super Bowl LVI
Telemundo Deportes has secured the exclusive Spanish-language rights in the United States to Super Bowl LVI, which will be staged on February 13, 2022, at SoFi Stadium in Los Angeles, California
Disney remains ‘in conversations’ for NFL Sunday Ticket
Out-of-market package is last major open piece of NFL's US rights inventory
NFL’s 2021 schedule release returns to traditional frenzy
League confirms return to London with two planned games this fall
Heineken brings in Miami Dolphins as its first NFL team partner
Heineken USA has secured its first sponsorship deal with a National Football League team as the official import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.
NFL set to unveil 2021 schedule with extra flourishes
New efforts include unveiling of Week One games on network morning shows
Wynn Resorts becomes 12th founding partner of Allegiant Stadium
Wynn Resorts has become the official nightlife partner of the National Football League’s Las Vegas Raiders and Allegiant Stadium, the home of the team, as well as an official gaming partner of the Raiders.
Giants, Grayscale secure first NFL team cryptocurrency partnership
Cryptocurrency asset manager Grayscale Investment has become the first bitcoin-focused company to officially partner with a National Football League team following an agreement with the New York Giants.
NFL names Hill senior vice president of communications
The National Football League has named Katie Hill as its new senior vice president of communications, an appointment which began on May 3.
2021 NFL Draft ends with event’s third-largest audience
Key league event essentially draws even with 2019 audience
European League of Football turns to StreamAMG for global streaming
StreamAMG, the sports streaming and technology company, has been appointed by the European League of Football to provide a live and on-demand global streaming service for the new American football competition
Amazon accelerates NFL Thursday exclusivity to 2022
Company reaches additional rights agreement with league, Fox Sports
NFL Draft outdraws Oscars, secures second-biggest ever audience
The National Football League reaffirmed its position as the most valuable property in the United States media landscape when the first round of the 2021 NFL Draft on April 29 outdrew the Oscars for the…
Comcast executives show changing sentiment toward new NFL rights deal
US-based media giant Comcast, which less than two months ago warned that signing a new NFL rights deal would lead to "tough decisions" elsewhere for the company, now wants to use its renewal with the league as a template for building its sports portfolio. US Editor Eric Fisher reports.
NFL Draft returns to high energy with attending fans
Event for now is most-attended sports function in the US since pandemic started
New Jersey Devils deal starts US charm offensive for Socios.com
Socios.com has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.
49ers unveil extensive marketing campaign to celebrate 75th anniversary
The National Football League's San Francisco 49ers have unveiled a yearlong marketing campaign to celebrate the team's 75th anniversary