American Football

Long-planned schedule expansion part of current labor deal

Dan Snyder has secured a deal to buy out three minority partners at Washington Football Team, putting an end to the bitter ownership battle that has rocked the National Football League franchise in the…

US gaming giant Caesars Entertainment is reportedly poised to secure the naming rights to the New Orleans Saints' Superdome in a $200m, 20-year deal

SportBusiness' US Editor looks at the National Football League's recent domestic rights renewals, and how despite a sharply enlarged focus on streaming platforms, the agreements show the league and its linear broadcast partners still need one another

Alistair Kirkwood is stepping down as managing director of NFL UK after two decades in the role

After being forced to stage a fully virtual Draft last year due to the Covid-19 pandemic, the National Football League will return to a sense of normality by allowing a limited number of prospects, media…

After locking in its domestic media rights until 2033, the National Football League is now reportedly looking to secure over $100m per year for its data rights that are provided to sports betting companies.

Set of five landmark pacts nearly double league's annual US media rights

Decrease of 8 per cent, while partially reflecting pandemic, is less than feared

The Canadian Football League and XFL have entered into formal talks to "work together to identify opportunities for the leagues to collaborate, innovate, and grow the game of football

Insurer expands its tie to NFL team in decade-long venue pact

NFL franchise solidifies intended timetable for rebranding process

Swarbrick, Kelly give strong support to greater player NIL rights

The Walt Disney Co. is reportedly pushing back on the National Football League's desire to charge domestic rights partners double the amount they have been paying to broadcast games

League official app briefly tops sports category in Apple App Store

CEO signals some price sensitivity for upcoming negotiations with the league

Last weekend’s NFL Super Bowl highlighted the tension point between the return of fans to live sporting events and the dangers inherent in that return. Sampson Yimer, vice-president, sponsorship consulting at Momentum Worldwide, looks at the pros and cons, backed by the agency’s proprietary study on fan sentiment.

Longtime executive had been with team for essentially its entire history