American Football

The National Football League's Washington Football Team has appointed creative agency Code and Theory to assist with the organization's ongoing rebranding process.

German commercial broadcaster ProSieben has acquired exclusive rights to the new European League of Football gridiron football competition

The National Football League's Tampa Bay Buccaneers have struck a multiyear partnership with Little Caesars, which has been designated the official pizza of the team and Raymond James Stadium

Hannah Robertson, senior group marketing manager at CSM Sport and Entertainment, looks at the NFL's decision to invite 7,500 vaccinated healthcare workers to Super Bowl LV and examines other sports organisations that have taken an altruistic stance during the Covid-19 pandemic

Amid pandemic, league plays its entire 2020 season schedule

Strategically spaced cutouts supplement actual fan attendance for game

Chinese short-form video platform Kuaishou saw its shares almost triple in its Hong Kong stock market debut after a $5.4bn (€4.5bn) initial public offering.

Commissioner praises league's enhanced flexibility, improved labor relations

Due to the pandemic and the presence of the Tampa Bay Buccaneers playing in their home venue, the ticket resale market for Super Bowl LV is experiencing a series of unprecedented anomalies. US Editor Eric Fisher reports.

The National Football League has partnered with competitive mobile games platform Skillz to crowdsource a future NFL-themed mobile game.

Despite significant disruptions to out-of-home viewership, network remains bullish about broad appeal of Brady-Mahomes matchup

New venues, legalized sports betting are key drivers of growth

Rob Higgins, the Tampa Bay Super Bowl LV Host Committee president and CEO, tells SportBusiness about the challenges and opportunities of hosting the NFL championship game amid the pandemic.

Increased supply changes market, but pricing remains at historic levels

New camera positions take advantage of game's attendance restrictions

New indoor football league makes 3.5 per cent of each team available to fans